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A Practical Marketing Plan for a New Fitness Studio
Opening a new fitness studio is an exciting venture, but a great space and top-notch equipment are only half the battle. To fill your classes and build a thriving community, you need a solid marketing plan. This guide will walk you through practical, plain-English steps to get your fitness studio on the map and attract a loyal following.

Phil Ingram
Jun 25, 20253 min read


Filling Your Desks: A Marketing Plan for New Coworking Spaces
The scent of fresh paint, the gleam of new desks, the promise of a vibrant community buzzing with innovation – opening a new coworking space is an exhilarating venture. But beyond the aesthetics and amenities lies a crucial question that keeps many a founder up at night: How do you fill those desks and build a thriving, sustainable community from the ground up? This comprehensive guide will walk you through a robust marketing plan, designed to take your new coworking space fr

Phil Ingram
Jun 24, 20255 min read


The Simple Life: Why an Easy-to-Manage Digital Stamp Card is a Winner for Today’s Local Bars
In the bustling world of neighbourhood bars, cultivating a loyal following is the cornerstone of sustained success. Happy hour specials and unique craft beer selections can certainly draw a crowd, but it's the consistent return of familiar faces that truly builds a thriving community and a healthy bottom line. For years, bar owners have sought effective ways to encourage this loyalty, often turning to traditional paper stamp cards.

Phil Ingram
Jun 22, 20253 min read


Building a Proper Local Community Around Your Neighbourhood Pub
Running a pub is about more than just pulling pints and keeping the pipes clean. You know this. It’s about creating a ‘third place’, a home away from home where regulars feel like family and newcomers get a welcome that makes them want to return. In a world of fleeting digital connections, the humble pub remains a vital cornerstone of the community. But fostering that spirit takes more than a friendly face behind the bar; it requires a bit of savvy and the right tools for the

Phil Ingram
Jun 15, 20253 min read


The Real Pour: Why Loyalty Programs Aren't Just a Perk, They're a Profit Driver for Your Bar
Running a bar today is tough. The competition's fierce, customers are always looking for the best experience, and frankly, every penny counts. In this climate, you might hear "loyalty program" and think "another expense," or "more faff." But let's cut to the chase: a well-executed loyalty program isn't just a nice-to-have; it's a strategic imperative with a clear return on investment.

Phil Ingram
May 26, 20253 min read
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