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Introducing meed.events - Loyalty for Food Festivals
Organisers know how many tickets were sold. POS providers know what each stall rang through the till. But almost nobody can see the story in between: how visitors actually move around the event, which vendors they discover, and what sponsors really get for their money.
Phil Ingram
20 hours ago4 min read


Create a Birthday Coupon for your meed Loyalty Program
Setting up a birthday coupon or special offer for your meed loyalty program is quick and easy. Watch the demo or read to find out how.
Phil Ingram
7 days ago2 min read


The Local Coffee Shop as Community Hub: Creating Third Space Through Loyalty
The third space dynamic around coffee shops is more than just a marketing buzzword; it is the heartbeat of the high street. Sociologist Ray Oldenburg coined the term "Third Place" to describe the essential social spaces that exist outside the two primary environments: home (first place) and work (second place).
Phil Ingram
Feb 24 min read


Restaurant Takeaway Loyalty: Win Back Your Delivery App Customers
For the independent restaurant owner, third-party delivery apps are a double-edged sword. On one hand, they provide a digital storefront and a fleet of drivers; on the other, they charge eye-watering commissions, often between 15% and 30%, that eat directly into your already thin margins.
Phil Ingram
Feb 14 min read


From Transactional to Tribal: The Rise of Community-Driven Loyalty
Loyalty programs are everywhere. Nine out of ten consumers belong to at least one. Brands invest billions annually in elaborate rewards schemes, yet here's the uncomfortable truth: 54% of loyalty relationships are dormant.
Phil Ingram
Jan 2611 min read


Boutique Retail Loyalty That Actually Moves Inventory: Beyond Discounts
For the independent boutique owner, the word "loyalty" often triggers a reflex to reach for the discount button. We’ve been conditioned to think that the only way to keep a customer coming back is to shave 10% or 20% off their next purchase. But if you are constantly discounting, you aren't just cutting into your margins; you are training your customers to wait for a sale before they step through your door.
Phil Ingram
Jan 254 min read


Launching Your meed Loyalty Program in Under 5 Minutes
This is your easy guide to launching your meed loyalty program and becoming your own first member in five minutes or less.
Phil Ingram
Jan 224 min read


French GourMay: Turning a Food Festival into a Living Loyalty Lab
When French GourMay brought its open‑air markets to Hong Kong, the organisers wanted more than full aisles and happy faces. They were looking for a way to connect visitors with dozens of French produce exhibitors in a simple, memorable way – and to understand what was actually happening across the floor, not just at the ticket gate.
Phil Ingram
Jan 222 min read


Multi-Location Loyalty: How Franchises Scale Rewards Without Complexity
Managing a single independent shop is a challenge in itself. But for the operator juggling five, ten, or even fifty locations, the complexity doesn’t just add up; it multiplies. Between managing fragmented inventory, coordinating staff rosters, and ensuring service standards, many franchise owners feel that a sophisticated digital loyalty program is a bridge too far.
Phil Ingram
Jan 214 min read
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