Most loyalty programmes only have one move. A stamp card, or a discount, and nothing more. It works for a while, then it goes flat. Here is how to build a better loyalty journey for your customers.

A pop-up vendor's customer base resets at every event, which means a loyalty program built for one market rarely works at the next one. The venue changes, the crowd changes, the wifi changes, sometimes the payment setup changes.

Your loyalty program works in one country. Add a second, and currency values stop converting cleanly, language needs redesign, and the wallet card on a customer's phone doesn't update itself without opening an app. Most platforms weren't built with any of that in mind.