Privacy Policy

This policy sets out the basis on which Meed Limited a company incorporated under the laws of Hong Kong with its registered office address at 608, Sunbeam Centre, 27 Shing Yip Street, Kwun Tong, Kowloon, Hong Kong (Company Registration Number 74349808) (together with our subsidiaries, our holding company, subsidiaries of our holding company from time to time, collectively called "Meed", “we” or “us”) collect personal data from you and how we handle such data.

We provide the meed platform (“meed”) for participating businesses (“Program Operators”) to create customer loyalty programs, and for customers to join customer loyalty programs of Program Operators. Through meed, customers can earn and redeem rewards (such as points, stamps, and discount or other incentive or reward vouchers) from Program Operators.

By visiting our website meedloyalty.com (our “Site”) or using meed or any other web or mobile applications or software we provide from time to time (collectively our “App”), you accept and consent to the practices set out below.

1. COLLECTION OF INFORMATION

1.1 For the purposes outlined in Clause 2, we may collect and process the following information about you:

(a) Information you give us - information that you provide us (which may include your name, user name, address, email address, telephone number, transaction information, credit card information and/or other personal description) by filling in forms on our Site or our App or otherwise using our services, or by corresponding with us (by phone, email or otherwise), for example:

(i) Sign-up and Log-in Information: you will need to provide your mobile phone number and/or an email address when you sign up for an account (including a membership) with us on our Site or our App. You can add other optional information to your account, such as a user name or nickname and “about” information. We will use your mobile phone number or email address to verify your account, for example, by sending you a code via SMS or email;

(ii) Account Activity Information: as a meed member, when you redeem points, vouchers or other rewards from a Program Operator via the meed platform, you may provide details of the relevant purchase transaction via the receipt scanning function on our Site or our App to redeem the rewards. Information in the receipt will include payment details such as the date, time and location of the transaction, credit card information including the cardholder’s name, card number, and card expiry date); or

(iii) Contact Information: you may provide us your contact details, such as your name and your address, email address, and/or telephone number when you contact us for customer support or report any problem to us, or otherwise communicate with us, or when you complete our survey or questionnaire.

(b) Information we collect about you - information collected when you browse or use our Site or our App, for example:

(i) Device and Connection Information: technical information, including the Internet protocol (IP) address used to connect your computer to the Internet and your log-in information, browser type and version, time zone setting, browser plug-in types and versions, operating system and platform;

(ii) Usage, Behaviour and Location Information: information about your usage of our Site or our App, including the full Uniform Resource Locators (URLs), location information, account activities, habits and preferences(including the time and location of transactions and redemptions, point and reward balances and account status), clickstream to, through and from our Site (for example, date and time), products you viewed or searched for, page response times, download errors, length of visits to certain pages, page interaction information (such as scrolling, clicks, and mouse-overs), methods used to browse away from the page and any phone number or email address you use to contact our customer service; or

(iii) Cookies Information: information collected using cookies to operate our Site and our App and provide our services. Please refer to Clause 4 to learn more about how we use cookies.

1.2 We only retain personal data for so long as it is necessary. Data may be archived as long as the purpose for which the data was used still exists.

2. USES MADE OF THE INFORMATION

2.1. We collect your personal data so that we can provide our products and services and operate our business. What we use your personal data for is often referred to as our purposes of processing. We do this by prior notification of the purposes of processing, with your consent where required by law, or where otherwise permitted or required by applicable law. We may not be able to offer or provide our products and services if you do not provide us with, or do not want us to process, the personal data that we consider is necessary and/or is required to meet our legal and regulatory obligations.

2.2 We use information held about you for the following purposes:

(a) Operation and Administration: providing, operating, improving and developing our products or services, performing the contract we enter into with you for example, creating, administering and maintaining your account and using or generating information about your use of our service (such as user activity data, analytics event data and clickstream data) for data analytics and machine learning, and to help us measure traffic and usage trends of the service, and to protect the safety and security of our platform;

(b) Optimisation and Improvements: researching, designing and launching new features or products, for example, creating anonymous data from data we collect by removing information that makes the data personally identifiable to you, and we may use this anonymous data and share it with third parties for lawful business purposes to analyse and improve our services;

(c) Personalisation: presenting content and information in our Site and our App in the most effective manner for you and for the device you use, for example, posting, uploading, creating or otherwise generating any content and/or information on our Site and/or our App;

(d) Marketing: providing you with alerts, updates, materials or information about our services or other types of information that you requested or signed up to, for example, promotional and marketing events;

(e) Laws and Regulations: complying with laws and regulations applicable to us in any part of the world;

(f) Exercising our Legal Rights: tracing and exercising our rights and protecting ourselves against harm to our rights and interests, and/or responding or taking part in legal proceedings, including seeking professional advice;

(g) Customer Support: communicating with you and responding to your questions or requests, including providing non-marketing information in relation to our products or services;

(h) Mergers, Acquisitions and Divestments: enabling an actual or potential transfer of all or part of our business and/or assets, and/or

(i) Related or Incidental Purposes: purposes directly related or incidental to the above.

2.3 With your consent, we may send you direct marketing communications as permitted by law, including notifying you of promotions, offers and events via email or in-app notifications. You may withdraw your consent for us to use your personal data in direct marketing communications. Please refer to Clause 9.3.

3. DISCLOSURE OF INFORMATION

We will keep your personal data we hold confidential but you agree we may provide information to:

(a) Group Members: any member of our group, which means our subsidiaries, our ultimate holding company and its subsidiaries;

(b) Service Providers and Advisers: personnel, agents, advisers, auditors, contractors, financial institutions, insurers or insurance brokers, and service providers in connection with our operations or services;

(d) Courts, Authorities and Regulators: persons to whom we are required or expected to make disclosure under applicable laws and regulations in any part of the world, or by a court order or if we believe that such action is necessary to prevent fraud or cybercrime or to protect our Site or our App or the right, property or personal safety of any person;

(e) Transferees: actual or proposed transferees of our operations (or a part thereof) in any part of the world; and/or

(f) Other Third Parties: persons under a duty of confidentiality to us.

4. COOKIES

4.1 Our Site and our App use cookies to distinguish you from other users of our Site and our App. This helps us to provide you with a good experience when you browse our Site and our App and also allows us to improve our Site and our App.

4.2 A cookie is a small file of letters and numbers that we store on your browser or the hard drive of your computer if you agree to the use of cookies. Cookies contain information that is transferred to your computer's hard drive.

4.3 We use persistent cookies and session cookies. A persistent cookie stays in your browser and will be read by us when you return to our Site or our App or a partner site that uses our services. Session cookies only last for as long as the session (usually the current visit to a website or a browser session).

4.4 We use the following cookies:

(a) Strictly Necessary Cookies - These are cookies that are required for the operation of our Site or our App. They include, for example, cookies that enable you to create and operate your account with us or log into secure areas of our Site or our App, create and operate customer loyalty programs and program features including stamp cards and voucher campaigns on meed, e-commerce or other payment facilities, or processing of payments (such as subscription fees) to us.

(b) Analytical/Performance Cookies - They allow us to recognise and count the number of visitors and to see how visitors move around our Site or our App when they are using it. This helps us to improve the way our Site or our App works, for example, by ensuring that users are finding what they are looking for easily.

(c) Functionality Cookies - These are used to recognise you when you return to our Site or our App. This enables us to personalise our content for you, greet you by your name and remember your preferences (for example, your choice of language or region).

(d) Targeting Cookies - These cookies record your visit to our Site or our App, the pages you have visited and the links you have followed. We will use this information to make our Site, our App and the information displayed on it more relevant to your interests.

4.5 We may use third-party web services. The service providers that administer these services use technologies such as cookies (which are likely to be analytical/performance cookies or targeting cookies), web server logs and web beacons to help us analyse how visitors use our Site and make the information displayed on it, including ads displayed on our Site or our App, more relevant to your interests. The information collected through these means (including IP addresses) is disclosed to these service providers. These analytics services may use the data collected to contextualise and personalise the marketing materials of their own advertising network.

4.6 You can block cookies by activating the setting on your device or browser that allows you to refuse the setting of all or some cookies. However, if you do so, you may not be able to access all or parts of our Site or our App. These opt-out mechanisms are specific to the device or browser, so you will need to opt out on every browser and device that you use. Please also note that opting out of our first-party or third-party targeting/advertising cookies does not necessarily mean that you will not see our ads, only that these ads will not be targeted to you through the use of such cookies.

5. AGGREGATED DATA AND AUTOMATED DECISION-MAKING

5.1 Aggregated or anonymised data that does not include any personally identifiable information may be used by us or other third parties to enable us or them to better understand customer needs or to improve and adapt our or their operations, products and services, or for the purposes of industry benchmarking, machine learning, behaviour segmentation, targeted marketing and research or analytics.

5.2 We may use artificial intelligence and machine learning to help improve our communications and client experience, make our business operational processes safer and more efficient and enable us to provide faster responses and improve turnaround time.

6. THIRD-PARTY SITES

Our Site, our App or our communication with you may from time to time contain links to third-party websites over which we have no control. If you follow a link to any of these websites, please note that they have their own practices and policies. We encourage you to read the privacy policies or statements of these websites to understand your rights. We accept no responsibility or liability for any practices of third-party websites.

7. SECURITY

7.1 All information you provide to us is stored on our secured servers.

7.2 Where we have given you (or where you have chosen) a password that enables you to access certain parts of the Site, you are responsible for keeping this password confidential. We ask you not to share a password with anyone.

7.3 We restrict access to personal information to our employees, service providers and contractors on a strictly need-to-know basis and ensure that those persons are subject to contractual confidentiality obligations.

7.4 We review our information collection, storage and processing practices from time to time to guard against unauthorised access, processing or use.

7.5 Please note, however, the transmission of information via the Internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our Site or our App; any transmission is at your own risk.

8. DATA TRANSFER

8.1 The data that we collect from you may be transferred to, and stored at, a destination outside Hong Kong. It may also be processed by persons referred to in Clause 3 who operate outside Hong Kong.

8.2 By submitting your personal data you agree to this transfer, storing or processing of data outside Hong Kong. We will take all steps reasonably necessary to ensure that your data is treated securely in accordance with this policy.

9. YOUR RIGHTS

9.1 You have the right to:

(a) check whether we hold personal data about you;

(b) access any personal data we hold about you; and

You have the right to change or withdraw your consent to process your personal data. However, we may not be able to provide our products and services or engage with you without certain personal data.

9.2 You have the right to request us to stop using your personal data to send you direct marketing by changing the app push notification setting for your account in our Site or our App, changing the settings on your mobile device, or by following the unsubscribe instructions in the direct marketing communication we send to you. If you opt out of direct marketing communications, you may continue to receive service-related and other non-marketing communications from us.

9.3 Any request under this Clause 9 may be subject to a small administrative fee to meet our cost in processing your request.

9.4 We will respond to requests to exercise your personal data rights in line with applicable law. We may ask you to verify your identity before processing your request.

9.5 We are not involved in or responsible for any marketing materials that are not related to meed and sent directly by any Program Operator to you. If you would like to stop receiving any such marketing materials from any Program Operator, please contact them directly to unsubscribe from their mailing lists.

10. CHANGES TO POLICY

We may amend this policy from time to time by posting the updated policy on our Site and our App. By continuing to use our Site or our App after the changes come into effect means that you agree to be bound by the revised policy.

11. CONTACT US

If you have any questions, comments or requests regarding personal data, please address them to:

Data Protection Officer, info@meedloyalty.com

Last updated: November 2024