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Privacy Policy

This policy sets out the basis on which Meed Limited a company incorporated under the laws of Hong Kong with its registered office address at 1608, Sunbeam Centre, 27 Shing Yip Street, Kwun Tong, Kowloon, Hong Kong (Company Registration Number 74349808) (together with our subsidiaries, our holding company, subsidiaries of our holding company from time to time, collectively called "Meed", “we” or “us”) collect personal data from you and how we handle such data.

By visiting our website (our “
Site”) or using the meed platform or any other web or mobile applications or software we provide from time to time (collectively our “App”), you accept and consent to the practices set out below.




1.1 For the purposes outlined in Clause 2, we may collect and process the following information about you:


(a) Information you give us - information that you provide us (which may include your name, user name, address, email address, telephone number, credit card information and other personal description) by, filling in forms on our Site or our App or otherwise using our services, or by corresponding with us (by phone, email or otherwise), for example:

(i)   when you register for an account (including a membership) with us on our Site or our App;

(ii)  when you report any problem to us;

(iii) when you browse or use our Site or our App;

(iv) when you request any support from us; or
(v)  when you complete any survey or questionnaire we send you.

(b) Information we collect about you - information collected when you visit our Site or use our App, for example:


(i) technical information, including the Internet protocol (IP) address used to connect your computer to the Internet and your log-in information, browser type and version, time zone setting, browser plug-in types and versions, operating system and platform;

(ii) information about your visit, including the full Uniform Resource Locators (URLs), location information, account activities (including transactions and redemptions, point and reward balances and account status), clickstream to, through and from our Site (for example, date and time), products you viewed or searched for, page response times, download errors, length of visits to certain pages, page interaction information (such as scrolling, clicks, and mouse-overs), methods used to browse away from the page, and any phone number used to call our customer service number.

1.2 We only retain personal data for so long as it is necessary. Data may be archived as long as the purpose for which the data was used still exists.




2.1 We use information held about you for the following purposes:

(a) providing, operating, improving and developing our services, for example, creating, administering and maintaining your account and using or generating information about your use of our service (such as user activity data, analytics event data and clickstream data) for data analytics and machine learning, and to help us measure traffic and usage trends of the service;

(b) researching, designing and launching new features or products, for example, creating anonymous data from data we collect by removing information that makes the data personally identifiable to you, and we may use this anonymous data and share it with third parties for lawful business purposes to analyze and improve our services;

(c) presenting content and information in our Site and our App in the most effective manner for you and for the device you use, for example, posting, uploading, creating or otherwise generating any content and/or information on our Site and/or our App;

(d) providing you with alerts, updates, materials or information about our services or other types of information that you requested or signed up to, for example, promotional and marketing events;

(e) complying with laws and regulations applicable to us in any part of the world;

(f)  responding or taking part in legal proceedings, including seeking professional advice;

(g) communicating with you and responding to your questions or requests, including providing non-marketing information in relation to our products or services; and

(h) purposes directly related or incidental to the above.

2.2 With your consent, we may send you direct marketing communications as permitted by law, including notifying you of promotions, offers and events via email or in-app notifications. You may withdraw your consent for us to use your personal data in direct marketing communications. Please refer to Clause 8.3.



We will keep your personal data we hold confidential but you agree we may provide information to:


(a) any member of our group, which means our subsidiaries, our ultimate holding company and its subsidiaries;

(b) personnel, agents, advisers, auditors, contractors, financial institutions, and service providers in connection with our operations or services (for example staff engaged in the provision of support services);

(c) our overseas offices, affiliates, business partners and counterparts (on a need-to-know basis only);

(d) persons under a duty of confidentiality to us;

(e) persons to whom we are required to make disclosure under applicable laws and regulations in any part of the world; or

(f) actual or proposed transferees of our operations (or a substantial part thereof) in any part of the world.




4.1  Our Site and our App use cookies to distinguish you from other users of our Site and our App. This helps us to provide you with a good experience when you browse our Site and our App and also allows us to improve our Site and our App.

4.2  A cookie is a small file of letters and numbers that we store on your browser or the hard drive of your computer if you agree to the use of cookies. Cookies contain information that is transferred to your computer's hard drive.


4.3  We use persistent cookies and session cookies. A persistent cookie stays in your browser and will be read by us when you return to our Site or our App or a partner site that uses our services. Session cookies only last for as long as the session (usually the current visit to a website or a browser session).

4.4  We use the following cookies:


(a)  Strictly necessary cookies - These are cookies that are required for the operation of our Site or our App. They include, for example, cookies that enable you to create and operate your account with us or log into secure areas of our Site or our App, create and operate customer loyalty programs, their voucher campaigns or voucher redemptions on the meed platform, e-commerce or other payment facilities, or processing of payments (such as subscription fees) to us.

(b)  Analytical/performance cookies - They allow us to recognise and count the number of visitors and to see how visitors move around our Site or our App when they are using it. This helps us to improve the way our Site or our App works, for example, by ensuring that users are finding what they are looking for easily.


(c)  Functionality cookies - These are used to recognise you when you return to our Site or our App. This enables us to personalize our content for you, greet you by your name and remember your preferences (for example, your choice of language or region).


(d)  Targeting cookies - These cookies record your visit to our Site or our App, the pages you have visited and the links you have followed. We will use this information to make our Site, our App and the information displayed on it more relevant to your interests.

4.5 We may use third-party web services. The service providers that administer these services use technologies such as cookies (which are likely to be analytical/performance cookies or targeting cookies), web server logs and web beacons to help us analyze how visitors use our Site and make the information displayed on it, including ads displayed on our Site or our App, more relevant to your interests. The information collected through these means (including IP addresses) is disclosed to these service providers. These analytics services may use the data collected to contextualise and personalise the marketing materials of their own advertising network.

4.6 You can block cookies by activating the setting on your device or browser that allows you to refuse the setting of all or some cookies. However, if you do so, you may not be able to access all or parts of our Site or our App. These opt-out mechanisms are specific to the device or browser, so you will need to opt out on every browser and device that you use. Please also note that opting out of our first-party or third-party targeting/advertising cookies does not necessarily mean that you will not see our ads, only that these ads will not be targeted to you through the use of such cookies.


Our Site, our App or our communication with you may from time to time contain links to third-party websites over which we have no control. If you follow a link to any of these websites, please note that they have their own practices and policies. We encourage you to read the privacy policies or statements of these websites to understand your rights. We accept no responsibility or liability for any practices of third-party websites.



6.1  All information you provide to us is stored on our secured servers.


6.2  Where we have given you (or where you have chosen) a password that enables you to access certain parts of the Site, you are responsible for keeping this password confidential. We ask you not to share a password with anyone.


6.3  We restrict access to personal information to our employees, service providers and contractors on a strictly need-to-know basis and ensure that those persons are subject to contractual confidentiality obligations.

6.4  We review our information collection, storage and processing practices from time to time to guard against unauthorised access, processing or use.


6.5  Please note, however, the transmission of information via the Internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our Site or our App; any transmission is at your own risk.




7.1  The data that we collect from you may be transferred to, and stored at, a destination outside Hong Kong. It may also be processed by persons referred to in Clause 3 who operate outside Hong Kong.


7.2  By submitting your personal data you agree to this transfer, storing or processing of data outside Hong Kong. We will take all steps reasonably necessary to ensure that your data is treated securely in accordance with this policy.



8.1   You have the right to:


(a)  check whether we hold personal data about you;

(b)  access any personal data we hold about you; and

(c)  require us to correct any inaccuracy or error in any personal data we hold about you.


8.2  Any request under Clause 8.1 may be subject to a small administrative fee to meet our cost in processing your request.

8.3  You have the right to request us to stop using your personal data to send you direct marketing by changing the app push notification setting for your account in our Site or our App, changing the settings on your mobile device, or by following the unsubscribe instructions in the direct marketing communication we send to you. If you opt out of direct marketing communications, you may continue to receive service-related and other non-marketing communications from us.


We may amend this policy from time to time by posting the updated policy on our Site and our App. By continuing to use our Site or our App after the changes come into effect means that you agree to be bound by the revised policy.




If you have any questions, comments or requests regarding personal data, please address them to:

Data Protection Officer,

Last updated:
April 2024

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