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Beating the Big Brands: How Independent Coworking Spaces Can Compete and Win
When a global coworking giant opens a shiny new location three streets away from your independent space, it is easy to feel a knot of anxiety. They have the multimillion-pound marketing budget, the global access pass, the slick app, and the designer furniture.

Phil Ingram
2 hours ago3 min read


Numbers to Action: Turning Your Bar's Loyalty KPIs into Real, Revenue-Boosting Decisions
Running a bar often relies on gut instinct. You know you had a "good Friday" because the till was ringing and the floor was packed. You know "Dave" is a regular because you see his face every week.

Phil Ingram
12 hours ago3 min read


From Paper to Pixels: When to Know It's Time to Go Digital for Your Loyalty
For decades, the humble paper stamp card has been the backbone of small business loyalty. It is a design classic: simple, tactile, and universally understood. You buy a coffee or get a haircut, you get a stamp. Ten stamps later, you get a reward.

Phil Ingram
1 day ago3 min read


Creating Connections: Fostering Brand Loyalty in Your Local Cafe
In a world where you can get a caffeine fix on every corner, from the massive global chains to the gas station forecourt, running an independent cafe is an act of bravery. You cannot compete on pure convenience, and you often cannot compete on price.

Phil Ingram
2 days ago3 min read


Encouraging Member-to-Member Interaction and Support: The Secret to Long-Term Retention
There is a distinct difference between a gym and a fitness studio. In a commercial gym, success is often measured by the ability to get in, get the workout done, and get out without making eye contact with a soul. Headphones are armour; isolation is the goal.

Phil Ingram
2 days ago3 min read


How to Use SMS Marketing to Boost Your Takeaway’s Slow Nights
The modern takeaway business operates on razor-thin margins and massive volume swings. You could be crushed with orders on a Saturday night and then stare at an empty kitchen schedule on a Tuesday.

Phil Ingram
5 days ago4 min read


Technology That Improves the Coworking Member Experience
The modern coworking space is no longer selling square footage and Wi-Fi. It is selling convenience, productivity, and community...

Phil Ingram
6 days ago3 min read


A Guide to Getting Glowing Online Testimonials for Your Spa
In the spa and wellness industry, trust is everything. A client is trusting you with their body, their stress levels, and their precious downtime. Before they ever book an appointment, they will do one thing: check your reviews.

Phil Ingram
Nov 184 min read


How Linked Loyalty Can Revolutionise Bar & Restaurant Cross-Promotions
In the hospitality industry, the old mindset was simple: everyone else is the competition. If a customer is eating at the Italian place across the street, they aren't eating with you.

Phil Ingram
Nov 183 min read


Hosting Private Events: An Untapped Revenue Stream for Many Restaurants
As a restaurant owner, your greatest, most unavoidable expenses are fixed. Your rent, your core staff, and your utilities cost you the same amount whether you serve 20 guests or 200. This is what makes a quiet Tuesday night or a slow lunch service so painful; your assets are sitting idle.

Phil Ingram
Nov 174 min read


Calculating the ROI of a Modern Event Loyalty and Payment Platform
For decades, the financial side of running a major event was a black box. You sold tickets at the door, vendors handled their own cash, and at the end of the day, you were left with overflowing cash boxes, a mountain of reconciliation, and very little data. You knew how many people came, but you had no idea what they did, where they went, or how much they spent.

Phil Ingram
Nov 163 min read


Simple Ways to Keep Your Digital Stamp Card Program Honest
Running a loyalty program is built on a foundation of trust and generosity. You're giving something back to your best customers. But for a small business owner, that generosity can be tinged with a little bit of fear: "How do I stop people from cheating the system?"

Phil Ingram
Nov 114 min read


Hosting Member-Only Events to Foster Loyalty and Connection
A person might join your studio to get in shape, but they'll stay because they feel like they belong. In a world of digital apps and faceless corporate gyms, your most significant competitive advantage as an independent studio is your community. A strong community is the "social glue" that makes your studio sticky and turns a transient customer base into a loyal, long-term tribe.
But this "glue" doesn't just happen. You have to create it actively.

Phil Ingram
Nov 44 min read


Why Digital Loyalty is a Game-Changer for Small Cafes
You know your secret weapon isn't your marketing budget. It's your regulars. It's the person who comes in at 8 a.m. every day, the group that meets every Friday, the customer whose name and order you know by heart. You've probably tried to reward them with a paper stamp card—that "Buy 9, Get the 10th Free" promise.

Phil Ingram
Nov 43 min read


Using Member Feedback to Improve Your Coworking Space and Services
As a coworking space operator, you have a clear view of your key metrics. You know your occupancy rate, your revenue per square foot, and your monthly running costs. But the most dangerous metric, and the hardest to track, is the one you only see in the rearview mirror: member churn.

Phil Ingram
Nov 44 min read


How to Maximise Your Salon's Off-Peak Hours
For any salon owner, the schedule is a story of two extremes. You have the frantic, back-to-back rush of a fully-booked Saturday and the coveted after-work slots. And then... you have the 10:30 am slot on a Tuesday.

Phil Ingram
Nov 33 min read


Low-Cost Bar Event Ideas That Build Serious Buzz and Lasting Loyalty
A great bar is more than just a place that serves drinks. It's a community hub, a stage, a place to connect. But on a slow Tuesday or Wednesday night, it can be hard to feel that energy. The good news? You don't need a big budget, a live band, or a celebrity bartender to create a serious buzz.

Phil Ingram
Nov 33 min read


The Perfect Pour: How a Great Drinks Menu Can Double Your Profits
As a restaurant owner, you are obsessed with your food costs, your kitchen payroll, and the price of your core ingredients. But if you treat your drinks menu as an afterthought—a simple list of sodas, house wines, and standard beers—you are walking past a goldmine every single day.

Phil Ingram
Oct 193 min read


How Universities Can Revolutionise Open Day Engagement
For university admissions teams, the Open Day is the single most important, high-stakes event of the year. It's the one chance to make a first impression, to move beyond the glossy brochure and show prospective students what your campus and community truly feel like.

Phil Ingram
Oct 194 min read


Building a True Community, Not Just a Customer Base, at Your Studio
You can buy a class pack anywhere. You can get access to a treadmill or a squat rack at a dozen different places in your town, probably for less than you charge. So, why do your members choose you? And more importantly, why do they stay?
If the answer is "we have great equipment" or "we're the closest," you don't have a community. You have a customer base. A customer base is transactional. They will leave you the moment a cheaper, newer, or more convenient option opens up do

Phil Ingram
Oct 194 min read
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