Neon Tanning Studios: 482 Members and Growing with Digital Loyalty

From paper cards to 482 members in just over seven months,

When Ruby at Neon Tanning Studios decided to move from paper to digital loyalty, she did what many modern business owners do: she asked ChatGPT for a solution. That search led her to meed, and the free pricing model up to 50 members gave her the confidence to try it without risk.

Business	Neon Tanning Studios ​​
Location	Hull, UK ​
Industry	Beauty & Grooming - Tanning
Joined meed	29 July 2025 ​
Early milestone	50 members in 22 hours ​
Members today	482 as of 6 Mar 2026 ​
Stamps issued	1,394 ​
Rewards earned	151

Neon Tanning Studios is a modern tanning business in Hull, offering sunbeds, spray tans, and tanning products in a bright, premium-feeling studio. The business was built to feel fresh and contemporary, so a digital loyalty experience made sense for both the brand and the customers who were asking for it.

Ruby joined meed on 29 July 2025, and the response was immediate. Neon Tanning reached 50 members in just 22 hours and upgraded straight away, showing how quickly an engaged customer base can adopt a simple digital program when the timing and message are right.

A key driver of that early traction was social media. Ruby posted the loyalty join QR code on Instagram with the message, “You asked, we listened,” reflecting direct customer demand for a digital option that matched the studio’s modern aesthetic. That post helped turn customer interest into immediate sign-ups and gave the program momentum from day one.

The growth has continued well beyond launch. As of 6 March 2026, Neon Tanning Studios has 482 members, with new members still joining nearly every day, and has issued 1,394 stamps through the program. Customers have earned 151 rewards, and around half have already been redeemed, showing that members are not just signing up but actively engaging with the offers.

Neon Tanning's Digital Loyalty Card

How Neon Tanning Uses Digital Loyalty

The loyalty setup is simple, relevant and easy for staff and customers to understand. Neon Tanning rewards customers with 15% off all full-price sunbed courses, retail products and spray tan services at 5 stamps, and 30% off any full-price bottle of lotion or sunbed course at 10 stamps. Ruby has also used the welcome coupon feature and experimented with different join offers, helping the business test what works best at the point of sign-up.

That simplicity is part of the reason the program works. The offer is easy to explain, easy to redeem and clearly tied to services customers already want, which makes it feel like a natural extension of the Neon experience rather than a bolt-on marketing gimmick.

Social media remains a major part of the program’s success. Neon Tanning continues to promote its loyalty scheme on Instagram, reinforcing that digital loyalty performs best when businesses actively share it with their community rather than leaving discovery to chance.

Ruby summed up the experience simply: “It was quick and easy to set up, and our customers are loving their loyalty cards. We’ve noticed a huge rise in our loyalty card programme.”

Neon Tanning Studios shows what can happen when a small business combines the right offer, the right channel and the right timing. meed gave Ruby a low-risk way to get started, but the strong early growth came from listening to customers, launching quickly and using Instagram to make sure the program was seen.​

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