Don't Forget Your Welcome Coupon on meed
- Phil Ingram
- 3 days ago
- 3 min read
You’ve used every trick in the book to encourage your customers to become members.
But there is one extra, really powerful thing you can do. It’s called the Welcome Coupon.
This is a coupon, which means an offer that is given to your members before the sale, that will be displayed after your customers scan the QR code to encourage them further to join, like the example in the image above.
Everyone should set one of these up, and below we will show you how.
NOTE: At the time of writing, we are updating some of the terminology in the porta. Some labels might change, but the positions will not. This article will be updated to reflect those changes once they are live.
Options for Your Welcome Coupon
On meed, coupons fall into three types:
Discount: Expressed as a percentage, for example, 10% off your next purchase, or 20% off pastries.
Cash Voucher: Expressed as an amount of money, for example, $10 off your next purchase
Item: This means redeeming a voucher for a complete item, for example, one free coffee or a free dessert with a main course.
In all cases, you can set conditions such as a minimum spend or "not to be used in conjunction with any other offer".
Before you set up your Welcome Coupon, decide what you want to offer. We recommend finding an appropriate photo and preparing it to upload, as you will need it when you set up.
How to Set Up Your Welcome Coupon on meed
This takes a couple of minutes.
Log in to the meed Portal
Click “Campaigns” in the left hand menu bar (or the drop down menu if using mobile
Click “Create New Campaign”. You will be arrive at the “Your Campaign” screen.
Choose your reward type from the three options: Discount, Cash Voucher or Giveaway (Item). For this example, I am choosing Discount.
Give the reward a name, in this case I am literally calling it “Welcome Offer”
Select the Discount or Cash Value from the drop down. It will look like either of these three examples.
Enter a description for the coupon. In this case, as it is a Welcome Coupon, I will state that this is a thank you for becoming a member of our loyalty program.
Enter requirements. We recommend at least one. In this case, I am simply stating that this should not be used in conjunction with any other offer.
Then, upload an image that represents the coupon or your product. This will be cropped to a square when you upload.
Finally, select your start and stop dates on the calendar. You can set any start and stop dates you like, but if you are launching now, select today for the start date. For the end date, you can choose any date you like. If you are planning on this being around for a while, set a date well in advance. If you want to experiment with different welcome offers, then select a closer date. NOTE: When the coupon expires, it will no longer show as the welcome offer and will disappear from members’ wallets. You can restart it if you choose.
You are all set. Check the preview pane on the right of the screen, and if it looks good, click the big orange button marked “Start Regular Voucher Campaign” and then “Yes” in the pop-up.
The Voucher will launch, and you will be redirected to the “Manage Your Campaigns” Screen. In the tabs under the page heading, choose “Standalone Rewards”. You can see that your coupon is now live and that it is marked as the Welcome Coupon (in some versions of meed it might say Welcome Voucher), the little toggle button. NOTE: The first coupon you create on meed is automatically designated as the Welcome Coupon. You can create additional coupons and use this toggle switch to change which one is used.
Now that I have created my Welcome Coupon, when I scan the membership QR code to join the program, this is what I see:
FINAL TIP: Make sure to mention the Welcome Coupon on recruitment posters and in your marketing. Give your customers all the reasons they could need to join your new meed program!
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