The Wi-Fi is fast, the coffee is hot, and the desks in your coworking space are filled with a vibrant community of freelancers, startups, and remote workers. But if your revenue model begins and ends with membership fees, you’re leaving a serious amount of money on the table.

The festive season is coming. Those twinkling lights signal the biggest, busiest, and potentially most profitable time of the year. But it's also the most competitive. Every pub and cocktail bar on the street is vying for the same customers, the same office parties, and the same festive cheer.

You’ve built a brilliant fitness community. Your classes are buzzing, members are showing up, and there’s a great atmosphere. But you glance over at your personal training schedule, and you see gaps. Gaps that should be filled with dedicated members getting incredible results and, just as importantly, boosting your revenue.

Happy Hour. It’s the oldest trick in the book for getting people in early. But let's face it, relying on discounts is a race to the bottom. It can cheapen your brand and often gives a price cut to customers who would have come in anyway.

Events are threads that hold a coworking space community together. From weekly member breakfasts and networking nights to expert workshops and keynote speakers, these gatherings are where connections are made and your space transforms from a collection of desks into a genuine ecosystem.

There's an undeniable magic to a traditional pub or bar. The familiar comfort of the decor, the well-poured drinks, the buzz of conversation. It's a formula that has worked for generations. However, attracting a younger demographic (like Millennials and Gen Z) requires blending that classic charm with the modern conveniences they've come to expect.

A brand-new fitness challenge is announced, the sign-up sheet is buzzing, and the gym has that electric New Year’s resolution energy. For the first week, it’s all go. By week three, however, that initial enthusiasm has dwindled, and only a handful of the ultra-committed are still tracking their progress.

Running a coworking space is about so much more than desks and Wi-Fi. You’re in the business of community, culture, and experience. Your members don’t just want a place to work; they want a place to belong.

You run a bar, a pub, or a local. You’re rushed off your feet from the moment you open until you’re kicking the last straggler out at closing time. At the end of a long night, it's tempting to look at the cash in the till, breathe a sigh of relief (or despair), and call it a day.

Every fitness studio owner recognises the feeling. The buzz of a full 6 PM class, music pounding, energy filling the room. It’s why you entered this profession. And then there's the 2 PM slot on a Tuesday. The silence is deafening, and the empty mats or bikes starkly remind you of lost potential.

Let's be honest, anyone can order a few pizzas, stock a fridge with beers, and call it a "networking event." But the objective measure of a thriving coworking community isn’t the quality of its freebies; it’s the quality of the relationships built within its walls. A flourishing space is one where members don't just share a Wi-Fi password, but share ideas, skills, and opportunities.

It’s Friday night. The bar is three-deep, the music’s pumping, and your team is a well-oiled machine of cocktail-shaking brilliance. Then you see it: the tight-lipped stare, the folded arms, the customer who looks like their pint has personally insulted their mother. A complaint is coming.

A bustling gym floor, packed classes, and the constant hum of activity—this is the picture of a healthy fitness business. The key metric for a gym's long-term success isn't just membership numbers; it's member attendance. An empty gym is a sign of a disengaged membership base, which is the first step towards high churn rates.

Anyone can rent out a desk, provide fast Wi-Fi, and offer decent coffee. What sets a truly successful coworking space apart, what keeps members renewing their contracts and telling their friends, is the strength of its community.

Viewing the restaurant next door as the competition is an easy habit to fall into. You are, after all, vying for the same patrons. But what if you adopted a different perspective? What if you saw your neighbours not as rivals, but as collaborators in a shared opportunity?

For any fitness studio, gym, or wellness space, the front desk is mission control. It’s where the first impression is made, where questions are answered, and where the crucial daily ritual of member checkin happens. But too often, this process is a bottleneck. A queue forms, staff are busy with a sign-in sheet or clunky software, and members are left waiting when they’d rather be warming up.

So, you’ve created your loyalty program on meed. Everything is set up, and you’re ready for a flood of happy, loyal customers. Fantastic! Now for the most important part: getting people to join.

Your coworking space is more than just Wi-Fi and a collection of desks. It’s a hub of innovation, collaboration, and community. But, how do you elevate your member experience from simply practical to genuinely indispensable? The answer often lies in your member benefits program.

So, you’ve done it. You’ve launched a shiny new customer loyalty scheme for your pub or bar. You’re rightly chuffed, picturing a stampede of happy, returning customers. But when you look at your team, you see… well, let's call it 'understated enthusiasm'. To them, it might just look like another task to juggle between pulling pints and clearing tables.

Every fitness studio owner knows the story. A new member signs up, full of energy and good intentions. They attend a class or two, but then life gets in the way. The initial soreness kicks in, their schedule gets busy, and suddenly their introductory offer expires with only a couple of visits used. It's a missed opportunity for them and a lost long-term customer for you.