Increasing Spend from Your Existing Customer Base

Your members are the heart of your coworking space. They create the vibrant atmosphere, build the community, and provide your core, predictable revenue through their monthly fees. But if you view their membership fee as the only revenue they will ever generate, you are leaving a significant amount on the table.

Your existing members are your most valuable asset. They already know, like, and trust you. They are pre-qualified, highly engaged, and represent the path of least resistance to increased revenue. The strategic goal is to increase the Average Revenue Per Member (ARPM) by seamlessly integrating valuable, paid add-on services into their experience.

This isn't about squeezing your members; it's about solving more of their problems. Here’s a practical guide to increasing spend from the customers who already love what you do.

1. The Art of the Upsell: Tiered Memberships

The most direct path to increased revenue is to offer clear, compelling reasons for members to upgrade their core membership.

• From Hot Desk to Dedicated Desk: This is the classic upsell. The value proposition is clear: a permanent, personal space with lockable storage. Frame it as a step towards professionalism and stability for a growing freelancer or small business.
  

• From Standard to Premium: Create a premium tier that bundles your most sought-after amenities. This could include 24/7 access, a monthly allowance of meeting room credits, a prestigious mailing address, or free access to all community events. By bundling these, the perceived value is much higher than paying for each service individually.
  

• Key Tactic: Actively look for "upgrade triggers." Is a hot-desker starting to bring in a second team member? That's your cue to have a friendly conversation about the benefits of a private office.

2. Monetise Your Assets: Meeting Rooms & Event Spaces

Your physical space is your biggest asset; make sure you're sweating every square foot.

• Implement Smart Meeting Room Pricing: Offer a set number of free hours to premium members, but have a clear, tiered hourly rate for everyone else. Use dynamic pricing—charging more for peak hours and offering discounts for off-peak times—to maximise utilisation.
  

• Market Your Event Space: After 6 pm and on weekends, your common area is a revenue-generating machine. Proactively market it to members for product launches, workshops, and team away-days at a preferential "members' rate." This rate should still be profitable but feel like a significant perk compared to the higher price you charge for external bookings.
  

• On-Demand Office Services: Think like a business hotel. Offer pay-as-you-go services for high-volume printing, scanning, and professional binding. These small, high-margin transactions add up significantly over time.

3. Become a Virtual HQ: Professional & Digital Services

Your members need more than just a desk; they need the infrastructure of a professional business.

• Virtual Office Packages: This is a high-margin hero product. Offer a tiered service that starts with a professional business address and mail handling, and scales up to include mail scanning/forwarding and a dedicated local phone number with a virtual receptionist service.
  

• Tech Services: Offer "IT support" as a service. Partner with a local IT consultant and sell their time in pre-paid blocks to your members, taking a commission on each sale. This solves a huge headache for non-technical founders.

4. The Power of Partnership: Curated Member Perks

Leverage your community by creating a curated marketplace of services—offered by other members or trusted local businesses.

• The "Member Marketplace": Create a formal program where members who are accountants, lawyers, graphic designers, or marketing consultants can offer their services to other members at a preferential rate. You can facilitate these connections and take a small, transparent referral fee.
  

• Local Business Partnerships: Go to the gym, coffee shop, and lunch spot closest to your space. Negotiate an exclusive "corporate" discount for your members. This adds huge value to your membership and strengthens your position as a central hub in the local business ecosystem.

Unifying It All with a Smart Rewards Program

Now you have a suite of valuable, revenue-generating services. The final step is to incentivise their use. A loyalty program in a coworking space isn't just about rewarding tenure; it's about rewarding engagement.

This is where a flexible platform like meed becomes the glue that holds your strategy together.

Instead of a fragmented experience, you can create a unified rewards program where members earn points or stamps for every pound they spend beyond their membership fee.

• Book a meeting room? Earn a stamp.
  

• Buy a ticket to a paid workshop? Earn a stamp.
  

• Sign up for the virtual office package? Earn a big bonus of 5 stamps.
  

The rewards they unlock can be used to drive further spending and deepen their integration into your community. They could redeem their points for a free hour in the boardroom, a discount on their next month's membership, or a free coffee from your in-house café.

Increasing Spend with meed

With meed, you create a powerful, positive feedback loop. Members are rewarded for spending more, which in turn makes them more loyal and more likely to continue using your high-margin add-on services. It transforms your space from a simple utility into a thriving, multi-faceted business ecosystem.