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Building a True Community, Not Just a Customer Base, at Your Studio
You can buy a class pack anywhere. You can get access to a treadmill or a squat rack at a dozen different places in your town, probably for less than you charge. So, why do your members choose you? And more importantly, why do they stay?
If the answer is "we have great equipment" or "we're the closest," you don't have a community. You have a customer base. A customer base is transactional. They will leave you the moment a cheaper, newer, or more convenient option opens up do

Phil Ingram
4 days ago4 min read


Tailored Loyalty Offers to Make the After-Work Crowd Your Bar’s Most Valuable Regulars
The clock hits 5 p.m., and the magic happens. The doors swing open, and a wave of professionals floods in, looking to shed the stresses of the workday. This after-work crowd is the lifeblood of any city bar, providing a crucial bridge of revenue between the quiet afternoon and the late-night rush.

Phil Ingram
Oct 154 min read


Increasing Spend from Your Existing Customer Base
Your members are the heart of your coworking space. They create the vibrant atmosphere, build the community, and provide your core, predictable revenue through their monthly fees. But if you view their membership fee as the only revenue they will ever generate, you are leaving a significant amount on the table.

Phil Ingram
Oct 134 min read


QR Codes Unleashed: Supercharge Your Bar's Promotions and Loyalty Sign-Ups
For a while there, the QR code was just a glorified link to a PDF menu. It was a functional but dull tool born out of necessity. Now, that's all changed. For the savvy bar owner, the humble QR code has evolved into the single most powerful, low-cost tool for driving sales, capturing data, and building a fiercely loyal community.

Phil Ingram
Oct 123 min read


Planning and Profiting from Specialist Fitness Workshops
Your studio is buzzing with energy from your regular classes. Members are loyal, the community is strong, and your timetable is busy. But what's next? How do you create new revenue streams, attract fresh faces, and further establish your studio as the go-to fitness authority in your area?

Phil Ingram
Oct 83 min read


A Practical Guide to Pricing Your Meeting Rooms for Maximum Profit
Look at your empty meeting room. It’s not just a space; it's a non-performing asset. Every hour it sits unused, it's costing you money in rent, utilities, and missed opportunities.

Phil Ingram
Oct 74 min read


Your Pub's Digital Campfire: Using Simple Tech to Build an Unbeatable Community Spirit
A great pub has always been more than just a place that sells drinks. It’s the original social network. It's the "third place" between work and home where people gather, connect, and belong. It’s a community campfire.

Phil Ingram
Sep 284 min read


How to Effectively Sell Merchandise in Your Gym or Studio
Your members don't just come to your studio or gym for a workout; they come for the community, the motivation, and the unique vibe that you've created. They trust you. And that trust is one of your most valuable - and often untapped - business assets.

Phil Ingram
Sep 244 min read


A Guide to Profitable Add-On Services for Your Coworking Space
The Wi-Fi is fast, the coffee is hot, and the desks in your coworking space are filled with a vibrant community of freelancers, startups, and remote workers. But if your revenue model begins and ends with membership fees, you’re leaving a serious amount of money on the table.

Phil Ingram
Sep 234 min read


Crafting Profitable Seasonal Bar Promotions Your Customers Won't Resist
The festive season is coming. Those twinkling lights signal the biggest, busiest, and potentially most profitable time of the year. But it's also the most competitive. Every pub and cocktail bar on the street is vying for the same customers, the same office parties, and the same festive cheer.

Phil Ingram
Sep 214 min read


A Fitness Studio’s Guide to Selling More Personal Training Sessions
You’ve built a brilliant fitness community. Your classes are buzzing, members are showing up, and there’s a great atmosphere. But you glance over at your personal training schedule, and you see gaps. Gaps that should be filled with dedicated members getting incredible results and, just as importantly, boosting your revenue.

Phil Ingram
Sep 204 min read


7 Underused Tactics to Seriously Increase Average Customer Spend at Your Bar
Happy Hour. It’s the oldest trick in the book for getting people in early. But let's face it, relying on discounts is a race to the bottom. It can cheapen your brand and often gives a price cut to customers who would have come in anyway.

Phil Ingram
Sep 143 min read


Using a Simple Check-in System to Manage Coworking Events and Track Attendance
Events are threads that hold a coworking space community together. From weekly member breakfasts and networking nights to expert workshops and keynote speakers, these gatherings are where connections are made and your space transforms from a collection of desks into a genuine ecosystem.

Phil Ingram
Sep 93 min read


Making Your Traditional Pub a Hit with a Younger Crowd (and Keep Them Coming Back!)
There's an undeniable magic to a traditional pub or bar. The familiar comfort of the decor, the well-poured drinks, the buzz of conversation. It's a formula that has worked for generations. However, attracting a younger demographic (like Millennials and Gen Z) requires blending that classic charm with the modern conveniences they've come to expect.

Phil Ingram
Sep 73 min read


Running a Fitness Challenge That Keeps Members Motivated
A brand-new fitness challenge is announced, the sign-up sheet is buzzing, and the gym has that electric New Year’s resolution energy. For the first week, it’s all go. By week three, however, that initial enthusiasm has dwindled, and only a handful of the ultra-committed are still tracking their progress.

Phil Ingram
Sep 33 min read


Coworking: Partnering with Neighbourhood Businesses for Member Perks
Running a coworking space is about so much more than desks and Wi-Fi. You’re in the business of community, culture, and experience. Your members don’t just want a place to work; they want a place to belong.

Phil Ingram
Sep 23 min read


The KPIs You Should Actually Track for Bar Revenue Growth and Lasting Customer Loyalty
You run a bar, a pub, or a local. You’re rushed off your feet from the moment you open until you’re kicking the last straggler out at closing time. At the end of a long night, it's tempting to look at the cash in the till, breathe a sigh of relief (or despair), and call it a day.

Phil Ingram
Sep 14 min read


A Guide to Filling Your Off-Peak Fitness Classes
Every fitness studio owner recognises the feeling. The buzz of a full 6 PM class, music pounding, energy filling the room. It’s why you entered this profession. And then there's the 2 PM slot on a Tuesday. The silence is deafening, and the empty mats or bikes starkly remind you of lost potential.

Phil Ingram
Aug 273 min read


Hosting Coworking Member Events That Foster Connection and Collaboration
Let's be honest, anyone can order a few pizzas, stock a fridge with beers, and call it a "networking event." But the objective measure of a thriving coworking community isn’t the quality of its freebies; it’s the quality of the relationships built within its walls. A flourishing space is one where members don't just share a Wi-Fi password, but share ideas, skills, and opportunities.

Phil Ingram
Aug 263 min read


Turning a Frown Upside Down: Expertly Handling Bar Customer Complaints and Winning Back Their Loyalty
It’s Friday night. The bar is three-deep, the music’s pumping, and your team is a well-oiled machine of cocktail-shaking brilliance. Then you see it: the tight-lipped stare, the folded arms, the customer who looks like their pint has personally insulted their mother. A complaint is coming.

Phil Ingram
Aug 243 min read
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