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From Paper to Pixels: When to Know It's Time to Go Digital for Your Loyalty
For decades, the humble paper stamp card has been the backbone of small business loyalty. It is a design classic: simple, tactile, and universally understood. You buy a coffee or get a haircut, you get a stamp. Ten stamps later, you get a reward.

Phil Ingram
1 day ago3 min read


How to Use SMS Marketing to Boost Your Takeaway’s Slow Nights
The modern takeaway business operates on razor-thin margins and massive volume swings. You could be crushed with orders on a Saturday night and then stare at an empty kitchen schedule on a Tuesday.

Phil Ingram
5 days ago4 min read


Local Marketing for Your Curry House (or Pizza Place, or Chippy...)
You make the best curry on the high street. Your pizzas are legendary. Your fish and chips are the stuff of local dreams. But in a world of huge chains, online delivery giants, and a dozen competitors, how do you make sure everyone knows it?

Phil Ingram
Nov 44 min read


How to Create Profitable Takeaway Meal Deals That Customers Can't Resist
A good meal deal is one of a takeaway operator's sharpest weapons. It can cut through the noise, tempt a new customer to try you, and encourage a regular to spend a little more. The danger? A poorly designed deal can be a disaster for your bottom line, leaving you busy but broke.

Phil Ingram
Oct 154 min read


10 Creative Takeaway Marketing Ideas That Don't Involve Expensive Flyers
The old way of marketing a takeaway was simple: print thousands of flyers and hope for the best. But in a digital world, that approach is expensive, wasteful, and increasingly ineffective. Your customers aren't looking at a flyer stuck to their fridge; they're looking at their phones.

Phil Ingram
Oct 133 min read


Is a "Free" Loyalty Program Really Worth It? The Cost-Benefit Analysis for Takeways
As a takeaway owner, you live and die by your margins and your regulars. Every dollar counts, and any new expense has to justify its existence immediately. The idea of "giving away" free food through a loyalty program can feel counterintuitive. Is it a genuine investment or just a drain on your already tight profits?

Phil Ingram
Sep 294 min read


"Get Your 10th Slice Free" is Dead. Here's What Modern Customers Actually Want from Loyalty
For years, the paper stamp card has been the king of takeaway loyalty. "Buy nine pizza slices, get the tenth free." It’s simple, it’s easy to understand, and for a long time, it was enough. But it’s not enough anymore.

Phil Ingram
Sep 224 min read


The "Almost There" Nudge: Re-engaging Customers with a Nearly Full Stamp Card
Imagine a customer rummaging through their wallet, pulling out a dog-eared stamp card with just one sad, empty square left on it. That nearly complete card is a powerful thing. It represents loyalty, repeat business, and the promise of a well-deserved reward.

Phil Ingram
Sep 214 min read


A Look at the Best Loyalty Apps for Takeaways in 2025
For takeaway and quick-service restaurants, loyalty is the secret sauce. In a crowded market, keeping your customers coming back is the difference between surviving and thriving. Research shows that loyalty members visit up to 22% more often than other customers, making a well-chosen loyalty program one of the best investments you can make.

Phil Ingram
Sep 154 min read


The Art of the Upsell: How to Increase Your Takeaway's Average Order Value
The Friday night rush is on. The phone is ringing, online orders are coming in, and the queue is growing. In the organised chaos of running a takeaway, your focus is on getting great food out the door, fast. But what if you could make every single order just a little bit bigger?

Phil Ingram
Sep 83 min read


Creating a Takeaway VIP Club That Actually Makes You Money with meed
The takeaway business can feel like a revolving door. Customers pop in, drawn by convenience or a noisy stomach, grab their food, and vanish. You might see them again next week, or you might not. They'll probably go wherever is closest when hunger strikes next.

Phil Ingram
Sep 13 min read


Why Your Best Takeaway Customers Aren't Ordering Directly From You (And How to Fix It)
You see the order ping through on the tablet. It’s from Sarah, a proper regular. She orders the number 12 with extra chillies every Friday. You know her order, you value her custom, but tonight, instead of feeling good about it, your stomach tightens slightly. The order has come through a third-party delivery app, and you’ve just kissed goodbye to 30% of the revenue before the wok is even hot.

Phil Ingram
Aug 253 min read


How to Market a Takeaway With No Budget: 3 Free Strategies That Work
Running a takeaway is a labour of love. You pour your heart into crafting delicious food, managing orders, and ensuring every customer leaves happy. But when you’re operating on tight margins, finding the money for a big marketing campaign can feel impossible. The good news? You don't need it.

Phil Ingram
Aug 183 min read


The Real Cost of a "Lost" Loyalty Card (And How It Hurts Your Bottom Line)
You knows the drill. You hand over a delicious pizza, curry, or kebab, and with it, a small, brightly coloured paper card. You give it a satisfying thump with an ink stamp, and the customer goes away happy. The intention is there: reward your regulars, keep them coming back.

Phil Ingram
Aug 113 min read


From Stamps to Clicks: A Takeaway Operator's Guide to Replacing Your Outdated Loyalty Cards
For decades, the humble printed stamp card has been a loyal servant to the takeaway industry. It's simple, cheap to produce, and everyone understands the deal: buy a certain number of meals, get one free. It has served its purpose. But in a world where your customers have a supercomputer in their pocket, that flimsy, ink-smudged bit of card is starting to look a little past its sell-by date.

Phil Ingram
Aug 44 min read


The Ultimate Guide to Starting a Digital Loyalty Program for Free for your Takeaway
Takeaway restaurants don't just compete on flavour; you're competing for attention. Your customers are bombarded with choices every time they decide to take a night off from cooking. One week they're with you, the next they're trying out that new place that just appeared on a delivery app. So, how do you turn a one-time order into a weekly habit?

Phil Ingram
Jul 283 min read


5 Simple Steps to Turn One-Time Takeaway Orders into Loyal Fans
You serve dozens, maybe hundreds, of customers a day. They grab their food, they go, and you might never see them again. So, how do you break the cycle of one-time transactions and build a fanbase of regulars who choose you over the competition every single time?

Phil Ingram
Jul 223 min read


Direct Orders from your Takeaway - Can You Beat the Delivery Services
For many takeaways, third-party delivery platforms like Deliveroo, Uber Eats, and Foodpanda have been a double-edged sword. While they offer incredible reach and convenience, they also place a thick layer between you and your most valuable asset: your customer. The fear for many businesses is that these platforms are, in essence, holding their customers "hostage", making it challenging to build direct relationships and encourage repeat business without hefty commissions.

Phil Ingram
Jul 143 min read


How to Set Up a QR Code Loyalty System for Your Takeaway in Under 5 Minutes
Running a busy takeaway means every minute counts. From perfecting your pizza dough to ensuring speedy deliveries, you're constantly juggling tasks. So, when it comes to customer loyalty, who has time for complicated setups, clunky apps, or forgotten stamp cards?

Phil Ingram
Jul 74 min read


No-App-Needed Loyalty Program: Is This a Takeaway Owner's Dream?
In today's fast-paced world, takeaway businesses thrive on efficiency and repeat customers. But how do you keep your customers coming back without adding extra hassle to their already busy lives? Many independent takeaway owners are finding that traditional loyalty methods and even some digital solutions fall short. The good news? A "no-app-needed" loyalty program could be the dream solution you've been waiting for.

Phil Ingram
Jun 303 min read
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