Creating a Takeaway VIP Club That Actually Makes You Money with meed

The takeaway business can feel like a revolving door. Customers pop in, drawn by convenience or a noisy stomach, grab their food, and vanish. You might see them again next week, or you might not. They'll probably go wherever is closest when hunger strikes next.

The real money, the sustainable profit, isn't in these one-off orders. It’s in turning those randoms into regulars.

But how? You could get yourself into a muddle with expensive, complicated "VIP Tiers" and fancy plastic cards. Or, you could build a sleek, effective VIP Club that costs next to nothing to run, makes your best customers feel properly special, and actually makes you money from day one.

Here’s how to do it. A successful VIP club isn’t about velvet ropes; it’s about a simple, powerful loop: a great welcome, a reason to return, and surprise perks.

Pillar 1: The Instant Welcome (The Hook)

The Strategy: A VIP shouldn't have to wait to feel special. Their very first interaction with your club must deliver immediate value. This is what gets them to join in the first place.

Your Action: Create a "Welcome Coupon." When a new customer orders, your staff should have a simple line: "If you scan this QR code to join our club, you'll get an instant 10% off today's meal."

Why it Works: It’s a no-brainer for the customer. They get an instant discount for a 10-second scan of their phone camera. For you, it’s a masterstroke. You've just converted a passer-by into a club member you can now connect with. You’ve hooked them.

Pillar 2: The Reason to Return (The Habit)

The Strategy: The foundation of any good loyalty programme is giving customers a clear and achievable goal. They need to know that every pound they spend with you is building towards something worthwhile. This is what creates the habit.

Your Action: Use a Digital Stamp Card to offer a clear ‘Reward’. This is your club's core promise. It could be "Buy 9 Pizzas, Get the 10th Free" or "Collect 5 Stamps and Get a Free Side Dish."

Why it Works: It gamifies spending. Every purchase feels like progress. Unlike a paper card that gets lost or left at home, a digital card is always with them on their phone. This predictable journey to a reward is precisely what makes them choose your takeaway over the one next door next Friday night.

Pillar 3: The Surprise and Delight (The Perks)

The Strategy: This is where you transform a loyalty programme into a true VIP Club. It's about recognising your best customers with unexpected perks that show you value them beyond the transaction.

Your Action: Use targeted ‘Coupons’ to surprise your members. Once a month, look at your most loyal members and send them a little something extra—a "Free Drink With Your Next Order" coupon, for instance. Or, if you see a regular hasn't been in for a few weeks, send them a "We've Missed You! Here's 15% Off" coupon to tempt them back.

Why it Works: This is what builds an emotional connection. It’s proactive. It tells your customers you see them and you appreciate their business. These small, unexpected gestures are what create true loyalty and word-of-mouth marketing.

The Tool That Makes It All Happen

Now, this all sounds great, but trying to manage it with paper, spreadsheets, or your own memory is a recipe for a headache. This is where a platform like

meed comes in. It’s designed to make creating your VIP Club straightforward.

• Effortless for Customers: They join with a simple QR scan. There are no apps to download and no new logins to forget. All their memberships, coupons, and rewards are in one place, right on their phone.

  
  

• One-Minute Setup for You: You can genuinely create your club, design your welcome coupon, and set up your stamp card reward in the time it takes to make a cup of tea.

  
  

• Smart and Simple: meed automatically tracks everything, so you can easily see who your regulars are and send those surprise perks without any guesswork. It turns you into a marketing genius without you even trying.

Stop serving strangers and start building your club. By combining a great welcome, a clear reason to return, and a few surprise perks, you can turn that revolving door into a thriving community of loyal VIPs.

Start your Takeaway VIP Club

Set up your STAMP card for Takeaways on meed with our handy wizard in just a few minutes. It's completely free to use everything until you hit 50 members. Just hit the banner below. Let's get your takeaway VIP club off the ground.