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Introducing meed.events - Loyalty for Food Festivals

meed.events - Loyalty for Food Festivals

The world of food festivals has a data problem.


Organisers know how many tickets were sold. POS providers know what each stall rang through the till. But almost nobody can see the story in between: how visitors actually move around the event, which vendors they discover, and what sponsors really get for their money.

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At meed, that gap has been impossible to ignore. And after what we achieved with French GourMay in Hong Kong, we knew there was a better way.


Today, we’re excited to share it with you.



Introducing meed.events: Loyalty in a Box for Food Festivals


meed.events is our new “loyalty in a box” kit built specifically for food festivals, street food markets, and pop‑up culinary events.

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It takes everything people already love about meed - wallet‑native, app‑free loyalty - and wraps it into a complete package for organisers:


  • A festival‑wide digital stamp card with flexible reward tiers

  • Apple Wallet and Google Wallet passes so visitors can join with a quick QR scan or NFC tap

  • NFC tags and printed posters for each stall

  • A live organiser dashboard with real‑time engagement and spend estimates

No custom app. No POS integrations. No new hardware. Just a kit that arrives ready to run.



Why Food Festivals Need This


Walk any food festival, and you’ll see the same pattern:


  • Visitors wander through zones and stalls with no shared way to earn rewards or track their journey

  • Vendors hope their booth fee is worth it

  • Sponsors invest heavily and then rely on “it felt busy” as their main KPI​


meed.events changes that by sitting between ticketing and payments as the loyalty and behaviour layer:


  • Ticketing still sells the ticket

  • POS/SoftPOS still handles payment

  • meed connects the dots, showing how people move, where they spend, and which rewards they unlock across vendors


It’s the missing middle.



Proven at French GourMay


Before building meed.events, we tested the model in the real world.


At the French GourMay markets in Hong Kong, organised by Business France, visitors joined a single festival stamp card and collected rewards by buying from any participating stall.


Over five days, we saw:


  • Visitors spending more so they could earn all the rewards

  • Vendors using the rewards system to upsell


Behind the scenes, the organiser could see live economic activity, stall‑by‑stall performance, and estimated spend across the market.

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French GourMay proved two things:


  1. Visitors will happily engage with a festival‑wide, app‑free programme

  2. Organisers, vendors and sponsors all make better decisions when they can see what’s happening in real time


meed.events is the productised version of that playbook.



What’s in the Box?


meed.events - loyalty in a box
Everything you need, delivered in a box

Every meed.events kit includes everything you need to run a festival‑wide loyalty programme:


  • Digital setup

    • Pre‑configured stamp card for your event

    • Ready‑to‑use Apple Wallet and Google Wallet passes

    • Live organiser dashboard for sign‑ups, stamps and spend

  • On‑site assets

    • NFC tags coded for each stall, so you know where visitors join and earn

    • Printed A3 posters and table tents with QR codes and clear calls‑to‑action

    • Optional standing banners for recruitment and reward redemption

  • Support and reporting

    • Simple onboarding guides for vendors

    • Remote support during the event window

    • A post‑event summary you can share with vendors and sponsors


Your team focuses on curating food, vendors and experiences. We handle the loyalty layer.


A digital loyalty pass for an event with meed.events
A digital loyalty pass for your event


Who meed.events Is For


We designed meed.events for organisers who want more than just a busy floor:


  • Food festival directors and producers who need clean, cross‑vendor analytics, not just ticket counts

  • Tourism boards using culinary events to build destination stories and justify funding

  • Market and pop‑up organisers who want vendors to renew year after year

  • Event partners and payment providers who want to offer a differentiated, loyalty‑ready stack


If your event has at least 10 food and drink vendors and you care about vendor satisfaction, sponsor ROI and visitor experience, this is for you.



Why This Matters for Vendors and Sponsors


meed.events isn’t just a dashboard for organisers; it’s a better deal for everyone on the ground.


For vendors


  • Join a simple, festival‑wide rewards programme that sends more people to their stall

  • See how many members they engaged and how many stamps they issued

  • Use rewards as a tool to upsell and build connections during the event


For sponsors


  • Move from vague impressions to verifiable interactions

  • See how many visitors engaged with sponsored rewards

  • Get structured data they can take back to their teams and stakeholders​


When vendors and sponsors have proof, they’re far more likely to come back.



Ready to Talk About Your Next Festival?


meed.events is available now for food festivals and culinary events worldwide. If FedEx delivers there, we can do it.

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If you’re planning a food festival, street food market or pop‑up series in the next 3–12 months and want to:


  • Give visitors a fun, app‑free way to earn rewards

  • Give vendors clear evidence that their booth fee was worth it

  • Give sponsors real numbers instead of guesses


... we’d love to talk.


You can learn more and request a conversation about meed.events on our site:


Let’s add loyalty to your food festival, so everyone leaves with more than just a full stomach, and you leave with the data to prove it.

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