When French GourMay brought its open‑air markets to Hong Kong, the organisers wanted more than full aisles and happy faces. They were looking for a way to connect visitors with dozens of French produce exhibitors in a simple, memorable way – and to understand what was actually happening across the floor, not just at the ticket gate.

How loyalty supercharges food festival engagement comes down to one simple idea: when visitors feel recognised and rewarded throughout the festival, they stay longer, spend more, and come back next time rather than treating it as a one‑off day out. This is precisely where modern, app‑free loyalty changes the game for organisers, vendors, and sponsors.

The energy of a pop-up event is undeniable. Whether it is a bustling food festival, a weekend artisan market, or a temporary concept store, the footfall is high and the transactions are fast. But for many organisers and vendors, there is a lingering problem once the marquee comes down: the "data black hole".

The days of organising an event with a clipboard, a prayer, and a chaotic Excel spreadsheet are long gone. The modern event organiser is part project manager, part marketer, and part tech wizard.

The event industry has a longevity problem. We spend months building incredible, immersive "pop-up cities"—festivals, trade shows, food markets, art fairs—only to tear them down three days later.

For decades, the financial side of running a major event was a black box. You sold tickets at the door, vendors handled their own cash, and at the end of the day, you were left with overflowing cash boxes, a mountain of reconciliation, and very little data. You knew how many people came, but you had no idea what they did, where they went, or how much they spent.

For university admissions teams, the Open Day is the single most important, high-stakes event of the year. It's the one chance to make a first impression, to move beyond the glossy brochure and show prospective students what your campus and community truly feel like.

As an event organiser, you spend months curating a fantastic experience. You book the perfect headline act, secure incredible speakers, or bring in star attractions. The crowd arrives, they love the main event... and then they leave.

The landscape for outdoor event payments has decisively shifted, with 65% of festival-goers now preferring cashless transactions. For event organisers, the choice between Near Field Communication (NFC) and Quick Response (QR) code systems is a critical one, as it balances transaction speed, security, and attendee experience against cost and logistical complexity. This article provides a matter-of-fact comparison based on current data to help organisers make an informed decisi

The landscape of charitable giving has undergone a fundamental transformation. Digital payment processing is no longer a peripheral option but a core component of any successful fundraising strategy. Digital donations now constitute over 85% of payment methods, and organisations that embrace a digital-first approach are growing 12.7% faster than their counterparts. With mobile giving alone accounting for more than half of all online donations in 2024, fundraisers must navigat

It may only be early September, but for anyone in the events industry, the sleigh bells are already ringing loud and clear. Planning for the festive season is in full swing, and your focus is on creating a magical, bustling Christmas market experience. You’re thinking about the scent of mulled wine, the twinkling lights, and the unique crafts from local artisans.

The gates are closed, the last food truck has driven away, and the clean-up crew is moving in. The event was a roaring success... wasn't it? The anecdotal feedback is excellent, people seemed happy, but when your sponsors ask which stalls were the most popular or where the footfall was heaviest, you’re left relying on a vague feeling. "The burger van seemed pretty busy" isn't precisely the data they're looking for.

Remember the good old school fete? The clatter of the tombola drum, the frantic search for loose change for the bake sale, and the giant jar of sweets just waiting to be won. While these events are steeped in wonderful nostalgia, the way we pay for things has dramatically changed. In a world where a tap of a card or phone is second nature, relying solely on cash can leave your fundraising efforts falling short.

Running a multi-vendor event is a masterful juggling act. You're managing logistics, vendors, entertainment, and, crucially, the flow of money. In an increasingly digital world, relying on cash and clunky card machines is becoming a fast track to long queues, frustrated attendees, and a reconciliation headache that could make a saint weep.

A great street festival is a symphony for the senses. It’s the sizzle of food stalls, the chatter of the crowd, the clink of glasses, and the sight of dozens of passionate vendors showcasing their wares. As an organiser, you’ve brought all these amazing individual players together. But the real magic happens when you get them to play in harmony.

You’ve poured months of effort into curating the perfect event. You’ve brought together the best vendors, designed a beautiful space, and marketed it to thousands of potential visitors. There’s just one question left: how do you create a truly engaging experience that not only delights your visitors but also provides tangible value to your exhibitors?

So, you’re considering going cashless for your event. The first image that probably springs to mind is a glorious one: your attendees breezing through queues, grabbing a pint or a bite to eat in seconds, and spending more time enjoying the atmosphere you’ve worked so hard to create.

The county fair is a timeless institution. The smell of fried onions and candy floss, the roar of the prize-winning livestock, the thrill of the rides—it’s a sensory feast that creates lasting memories. For organisers, a huge part of that experience, and a critical revenue stream, comes from the concession stands.

There are a few places where you'll see QR codes in meed, and we know that sometimes it can get a little confusing. But it’s all pretty simple once you know what they mean. Here is a handy guide so you know which QR code to use where. 

A Guide to Building a Customer Database from a One-Off Event You’ve done it. The event was a smashing success. The music was bumping, the...