A Guide to Building a Customer Database from a One-Off Event You’ve done it. The event was a smashing success. The music was bumping, the...

For event organisers, whether you're running a bustling local fair, a niche pop-up market, or a large-scale festival, the success of your event is inextricably linked to the success of your vendors. They are the lifeblood, drawing in attendees, providing unique offerings, and shaping the overall experience. But simply having a full roster of vendors isn't enough; true success lies in understanding and actively measuring their performance.

There’s a certain charm to a bustling food market, isn't there? The vibrant colours, the enticing aromas, the chatter of excited...

Organising a successful food festival or a large-scale culinary event, such as French GourMay, is a significant undertaking. The lifeblood of these events is, without a doubt, the quality and variety of the vendors. Attracting the best chefs and food entrepreneurs is one part of the puzzle; ensuring they are profitable is the other. When your vendors thrive, they return year after year, and their success stories become your most powerful tool for attracting even more talent,

The energy of a bustling fair or market is infectious. Dozens of passionate vendors showcase their crafts, foods, and unique products to a crowd of eager customers. For an event organiser, seeing this come to life is incredibly rewarding. But behind the scenes lies a universal headache: the chaotic, time-consuming, and often stressful task of managing payments.

For any food festival organiser, the sight of a long, snaking queue is a double-edged sword. On one hand, it signals a popular vendor and high demand. On the other hand, it represents a critical bottleneck that frustrates attendees, puts immense pressure on staff, and ultimately, costs you money. Every minute a visitor spends in a queue is a minute they aren’t buying a second drink, browsing merchandise, or discovering another stall.