How to Introduce Your New Loyalty Program to Customers (and Keep Them Coming Back!)

So, you've made the brilliant decision to launch a loyalty program. Fantastic! You're about to turn those happy first-time clients into regulars who wouldn't dream of going anywhere else, whether you're grooming pampered pups or detailing dream cars.

But here’s the rub: a loyalty program is only as good as its launch. You can have the most generous, whizz-bang system in the world, but if your customers don’t know about it, it’s about as useful as a chocolate teapot.

Getting the word out doesn’t have to be a massive song and dance. It’s all about making it simple, exciting, and part of your everyday conversation. Here’s how to nail the launch for your new meed loyalty program.

1. Make Your Space a Launchpad

Your place of business is your number one marketing tool. Plaster it with the good news!

• The QR Code is Your Golden Ticket: You've got your unique meed QR code – use it everywhere! Put it on your reception desk, on mirrors, at till points, and even on the back of your toilet door (you'd be surprised!). The beauty of meed is its simplicity; a quick scan is all it takes for a customer to join, with no faffing about with app downloads.

  
  

• Posters & Flyers: A simple, eye-catching poster that says something like, "Ask us how to get rewards on your next visit," is incredibly effective. Keep the message clear and focused on the benefit to them.

2. Get Your Team on Board

Your staff are your biggest cheerleaders. If they're excited, your customers will be too.

• Train Them Up: Make sure every team member knows how the program works and, more importantly, can explain it in a sentence. Something like, "Fancy earning a discount on your next visit? Just scan this code, and you're in."
  

• Make it a Habit: Encourage your team to mention the program at key moments – during booking, at the end of the service, or during payment. It should become a natural part of the customer conversation.

3. Shout It From the Digital Rooftops

Don't forget your online presence. It's the perfect way to reach customers before they even walk through the door.

• Social Media Blitz: Announce the new loyalty program across all your social media channels. Use photos of your happy customers (with their permission, of course!) and maybe even a short video showing just how easy it is to sign up with the QR code.
  

• Email & Newsletters: If you have an email list, now's the time to use it. Send out a dedicated email announcing the program and provide a direct link they can click as well as the QR code they can scan.

4. The "Member-Get-Member" Magic

Here’s a fantastic new trick up meed's sleeve that you absolutely must use. Your loyal customers can now recruit new ones for you!

Encourage your existing members to bring their friends into the fold. All a new customer has to do is scan an existing member's digital meed card, and they can join the program instantly. It's genius, really. It turns your customers into your very own marketing team!

Your Loyalty Program In a Nutshell...

Launching your loyalty program is all about making noise and making it easy. meed handles the "easy" part beautifully. Your job is to hold the "noise."

Get your physical space, your team, and your digital channels all singing from the same hymn sheet. Before you know it, you won't just have customers; you'll have a thriving community of regulars. And that, my friend, is what we call a result.

Set up your own STAMP card right now on meed. It's designed for service businesses like yours: