Create a Member Get Member Program using meed

One of meed's coolest features is to allow you to put your customers to work recruiting new customers and reward them for doing so.

In this tutorial, we will show you how to create your very own member-get-member program.

Create Your Member Get Member Campaign

First, log into the meed Portal.

Then, navigate to the Voucher Campaign Management Screen by clicking "Voucher" in the left-hand menu bar. Click the big plus by "Create a new campaign."

For our member-get-member campaign, I am going to use a giveaway voucher. Ten new members to Recaffeinated is very valuable, so I want to make it worth the while for my current members.

We call the campaign "Member Get Member" and make it valid at all of our coffee shops.

This is the blurb I entered into the description field:

Show your Apple or Google Pass for Recaffeinated to any friends so they can scan for rewards. Get ten members and any one lunch item on the menu is yours for free.

I also added the traditional condition, "not to be used in conjunction with any other offer."

Next, I upload the image for the campaign, which the system crops to a square.

I then set the campaign to end in June 2025 as I want to leave it to run for a long time.

This is the crucial bit!

In the third column, activate the toggle under "Reward Voucher, " which says "Activate Reward Voucher." This turns the voucher into a member-get-member reward.

Then, select the number of referrals required to generate the reward. In this case, I am choosing ten. In other words, after I show my Apple or Google pass to ten people who have joined Recaffeinated, this reward will be mine to redeem.

After checking everything is correct, the final step is to click the big orange button, "Start Campaign", and click "Yes" in the popup confirmation box.

We are now returned to the Manage Your Campaigns Screen where we can see all of our active campaigns. Your member-get-member program is live.

In my case, as a member of my loyalty program, I can see my progress at the top right of my Apple pass. So far, I have referred three people. I need seven more people to get a free lunch!

Why not help me out? Try scanning the QR code in the image below and see for yourself how easy it is. Remember, if I get to ten, I get a free lunch!

Member-get-member is one of meed's most powerful features. The ability to gamify viral membership and reward your customers for recruiting their friends is the perfect mechanism to make your loyalty program on meed fly.