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Using Digital Rewards to Keep Visitors On-Site Longer
As an event organiser, you spend months curating a fantastic experience. You book the perfect headline act, secure incredible speakers, or bring in star attractions. The crowd arrives, they love the main event... and then they leave.

Phil Ingram
Oct 14, 20253 min read


Using Double Stamps to Drive Business During Slow Season
Every business has its rhythm, its predictable peaks and valleys. For a beauty salon, it’s the frantic rush before the holidays followed by a quiet January. For a restaurant with a patio, it’s the sun-drenched summer weekends followed by the long, slow winter.

Phil Ingram
Oct 13, 20253 min read


Data-Driven Decisions: Using Insights to Grow Your Coffee Shop Business
Every coffee shop owner has a good intuition for their business. You know which pastries sell out first, you recognise your regulars, and you have a gut feeling for when the morning rush will hit. This intuition is invaluable, but in a competitive market, it's no longer enough.

Phil Ingram
Oct 13, 20254 min read


Increasing Spend from Your Existing Customer Base
Your members are the heart of your coworking space. They create the vibrant atmosphere, build the community, and provide your core, predictable revenue through their monthly fees. But if you view their membership fee as the only revenue they will ever generate, you are leaving a significant amount on the table.

Phil Ingram
Oct 13, 20254 min read


10 Creative Takeaway Marketing Ideas That Don't Involve Expensive Flyers
The old way of marketing a takeaway was simple: print thousands of flyers and hope for the best. But in a digital world, that approach is expensive, wasteful, and increasingly ineffective. Your customers aren't looking at a flyer stuck to their fridge; they're looking at their phones.

Phil Ingram
Oct 13, 20253 min read


Proven Tactics to Reduce Costly Last-Minute Salon Cancellations
It's the empty space in your appointment book that speaks the loudest. A last-minute cancellation or, even worse, a complete no-show. It’s not just a gap in your schedule; it’s lost revenue, a stylist's wasted time, and a slot that a loyal client on your waiting list would have loved to have.

Phil Ingram
Oct 13, 20253 min read


QR Codes Unleashed: Supercharge Your Bar's Promotions and Loyalty Sign-Ups
For a while there, the QR code was just a glorified link to a PDF menu. It was a functional but dull tool born out of necessity. Now, that's all changed. For the savvy bar owner, the humble QR code has evolved into the single most powerful, low-cost tool for driving sales, capturing data, and building a fiercely loyal community.

Phil Ingram
Oct 12, 20253 min read


How to Respond to Negative TripAdvisor Reviews (And Turn Them into a Positive)
That sinking feeling is universal. You open TripAdvisor, scan for the latest feedback, and there it is: a one-star review. Your first instinct might be to get defensive or ignore it, but a negative review isn't a disaster; it's an opportunity. Handled correctly, a public complaint can be transformed into a powerful demonstration of your professionalism and commitment to customer care.

Phil Ingram
Oct 9, 20253 min read


3 Ways to Handle Lost Stamp Cards Without Losing a Customer
It's one of the most awkward moments at the checkout: a loyal customer reaches for their wallet, ready to claim their well-deserved freebie, only to find their nearly complete stamp card is gone. This "Lost Card Problem" puts you in a tough spot. You want to be fair to the business, but you can't afford to alienate a regular over a flimsy piece of card.

Phil Ingram
Oct 8, 20253 min read


Planning and Profiting from Specialist Fitness Workshops
Your studio is buzzing with energy from your regular classes. Members are loyal, the community is strong, and your timetable is busy. But what's next? How do you create new revenue streams, attract fresh faces, and further establish your studio as the go-to fitness authority in your area?

Phil Ingram
Oct 8, 20253 min read


The Art of Personalised Perks: Making Your Coffee Shop Rewards Truly Special
Your coffee shop's loyalty program probably has a digital stamp card. "Buy nine coffees, get the tenth free." It's a solid, reliable workhorse. Maybe you are using STAMP by meed!

Phil Ingram
Oct 8, 20254 min read


A Practical Guide to Pricing Your Meeting Rooms for Maximum Profit
Look at your empty meeting room. It’s not just a space; it's a non-performing asset. Every hour it sits unused, it's costing you money in rent, utilities, and missed opportunities.

Phil Ingram
Oct 7, 20254 min read


Is a "Free" Loyalty Program Really Worth It? The Cost-Benefit Analysis for Takeways
As a takeaway owner, you live and die by your margins and your regulars. Every dollar counts, and any new expense has to justify its existence immediately. The idea of "giving away" free food through a loyalty program can feel counterintuitive. Is it a genuine investment or just a drain on your already tight profits?

Phil Ingram
Sep 29, 20254 min read


How to Host Salon Events That Drive Bookings and Buzz
Your salon is more than just a place where people get a haircut or a manicure. It's a space where they come to relax, to be transformed, and to feel fantastic. A special event is your chance to amplify that feeling, turning your salon into a vibrant community hub and a powerful engine for business growth.

Phil Ingram
Sep 29, 20254 min read


Your Pub's Digital Campfire: Using Simple Tech to Build an Unbeatable Community Spirit
A great pub has always been more than just a place that sells drinks. It’s the original social network. It's the "third place" between work and home where people gather, connect, and belong. It’s a community campfire.

Phil Ingram
Sep 28, 20254 min read


Creating a "Locals Night": A Step-by-Step Guide to a Profitable Weekly Event for Your Restaurant
Picture your restaurant on a Tuesday night. The lights are on, the kitchen is staffed, and the overheads are ticking away... but too many tables are empty. It's a familiar pain point for restaurateurs everywhere. Your bustling weekend service proves you have a great product, but how do you capture that magic on a quiet weeknight?

Phil Ingram
Sep 25, 20254 min read


How to Double Your Reach with a Community Loyalty Program through Local Partnerships
You are in a constant battle for attention. You're up against the colossal marketing budgets and sophisticated loyalty programmes of the...

Phil Ingram
Sep 25, 20253 min read


NFC vs. QR Codes: What's the Best Tap-to-Pay Solution for Outdoor Events?
The landscape for outdoor event payments has decisively shifted, with 65% of festival-goers now preferring cashless transactions. For event organisers, the choice between Near Field Communication (NFC) and Quick Response (QR) code systems is a critical one, as it balances transaction speed, security, and attendee experience against cost and logistical complexity. This article provides a matter-of-fact comparison based on current data to help organisers make an informed decisi

Phil Ingram
Sep 24, 20253 min read


How to Effectively Sell Merchandise in Your Gym or Studio
Your members don't just come to your studio or gym for a workout; they come for the community, the motivation, and the unique vibe that you've created. They trust you. And that trust is one of your most valuable - and often untapped - business assets.

Phil Ingram
Sep 24, 20254 min read


Engaging Your Coffee Shop Customers Effectively
Another Tuesday morning. A customer walks in, phone in hand, eyes down. They order their usual flat white, tap their card, take their cup, and leave. They might do this three times a week. You know their order, but you don't know their name.

Phil Ingram
Sep 23, 20254 min read
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