You serve dozens, maybe hundreds, of customers a day. They grab their food, they go, and you might never see them again. So, how do you break the cycle of one-time transactions and build a fanbase of regulars who choose you over the competition every single time?

Coworking spaces are brilliant hubs of activity, bringing together a vibrant mix of freelancers, remote workers, and entrepreneurs. Many of these users are not full-time members but prefer the flexibility of a day pass. The question is, how do you turn these transient visitors into a loyal community? The answer is simpler than you think: a loyalty program that is as flexible and easy to use as the day passes you offer.

A great haircut or a perfect manicure can make a client's day. But what makes them your client for life? It's the feeling they get when they walk through your door. It's the friendly natter with their favourite stylist, the relaxing atmosphere, and the sense that they're more than just the next appointment in the book. That feeling, in a word, is 'community'.

The final email is sent. The Slack notifications are snoozed. All across the city, from Sydney to London to New York (allowing for time difference), thousands of office workers are simultaneously looking up from their screens and thinking the same thing: "Right, who fancies a pint?"

There are a few places where you'll see QR codes in meed, and we know that sometimes it can get a little confusing. But it’s all pretty simple once you know what they mean. Here is a handy guide so you know which QR code to use where. 

What’s the difference between a restaurant you eat at and a restaurant that’s your local?

As a business owner, you ask yourself a thousand questions a day, but this one is crucial: When it comes to a loyalty program, is it worth the investment?

A Guide to Building a Customer Database from a One-Off Event You’ve done it. The event was a smashing success. The music was bumping, the...

For gyms, yoga studios, and other fitness centres, the trial pass is often the first real interaction a potential member has with your...

Independent coffee shops often feel like they are David facing Goliath. Giant chains, with their seemingly endless resources and...

The day pass is a ubiquitous tool in the coworking industry. It’s the welcoming handshake, the taster menu, the low-commitment entry point that allows potential members to experience your space firsthand. But the fundamental objective isn’t just to sell day passes; it’s to convert those casual drop-ins into engaged, full-time members.

For many takeaways, third-party delivery platforms like Deliveroo, Uber Eats, and Foodpanda have been a double-edged sword. While they offer incredible reach and convenience, they also place a thick layer between you and your most valuable asset: your customer. The fear for many businesses is that these platforms are, in essence, holding their customers "hostage", making it challenging to build direct relationships and encourage repeat business without hefty commissions.

The first visit from a new client is a fantastic achievement for any salon. But the real magic happens when that client becomes a regular, transforming a one-time appointment into a steady stream of bookings. In a competitive market, fostering genuine client loyalty is paramount. It’s not just about offering an excellent service; it’s about building a lasting relationship.

Keeping customers coming back is the name of the game for any bar or pub. Traditional loyalty cards can often get lost or forgotten, and asking patrons to download yet another app can be a mood killer. This is where the humble QR code steps in, offering a bridge between the digital and physical worlds, enabling seamless customer engagement and clever promotions.

For restaurants, loyalty isn't just about getting customers to spend more; it's about building a consistent flow of returning patrons who become advocates for your establishment. In a bustling culinary landscape, a well-designed loyalty programme can be the secret ingredient that fills tables, creates buzz, and fosters a genuine connection with your diners.

The humble stamp card might seem old-fashioned in our digital age. Still, its enduring popularity, especially for local services like dog groomers, car detailers, and dry cleaners, is no accident. It taps into fundamental human psychology: the desire for reward, progress, and a sense of achievement. When designed thoughtfully, a stamp card is more than just a piece of cardboard; it's a powerful tool for client retention.

For too long, loyalty programmes in the bustling world of bars, pubs, and nightlife venues have been, well, a bit of a headache. Forgettable paper cards, rarely downloaded apps, and a general sense of fragmentation have plagued both businesses and their valued patrons. But what if there was a way to effortlessly turn your regulars into loyal members, fostering genuine customer engagement without all the faff?

For event organisers, whether you're running a bustling local fair, a niche pop-up market, or a large-scale festival, the success of your event is inextricably linked to the success of your vendors. They are the lifeblood, drawing in attendees, providing unique offerings, and shaping the overall experience. But simply having a full roster of vendors isn't enough; true success lies in understanding and actively measuring their performance.

For fitness studios, gyms, and yoga spaces, social media isn't just a marketing channel; it's a vibrant extension of your community. It's where potential clients get their first taste of your energy, your expertise, and the unique atmosphere you offer. In a crowded digital landscape, however, standing out requires more than just posting a class schedule. It demands thoughtful, engaging content that truly resonates and motivates.

For a coffee shop, success often brews down to a straightforward ingredient: community. Becoming an indispensable part of your local neighbourhood isn't just about serving great coffee; it's about creating a welcoming hub where connections are forged and routines are cherished. When you genuinely embed your business into the fabric of your local area, your customer base won't just grow – it will flourish with loyal, returning patrons.