You’ve set up your loyalty program on meed. Now comes the fun part—showing your customers the fantastic value of joining! With meed, onboarding customers to your program is refreshingly simple. Each location gets its unique QR code, and you also receive a clickable link for social media, directing customers to meed’s seamless appless web experience.
But sticking a QR code on the wall and dropping a link into a post isn't enough to stand out. If you want to maximise your sign-ups, it’s time to get creative. In this blog, we’ll explore ten innovative ways to use your QR code and clickable link to drive loyalty sign-ups in-store and online.
1. Make the Welcome Voucher Impossible to Resist
One of the biggest strengths of your meed loyalty program is the immediate value you can offer with your welcome voucher. This voucher is visible to customers when they scan or click to join. Use it to your advantage!
In-store: Design posters or countertop displays highlighting the voucher: “Scan here to get $5 off your purchase instantly!” This immediacy creates urgency for customers to join.
Online: Share posts on your social media accounts with captions like, “Click this link to unlock your exclusive discount—the first of many rewards when you join our loyalty program!”.
2. Place QR Codes Where People Wait
In-store customers often encounter idle moments—waiting to check out while you prepare their order or even browsing your shelves. Use these moments!
Add table tent cards with your QR code to counters or dining tables. Use a message like, “Waiting for your order? Start earning rewards now—just scan this code!”
Attach QR codes to point-of-sale signage, inviting customers to scan for instant rewards.
Make the QR code impossible to miss wherever they may stand still for a while.
3. Turn Receipts Into Recruitment Tools
Your customers leave the store with one guaranteed item: their receipt. Make it a marketing tool! Add your QR code and program link to all receipts:
“Join now to start earning points today! Scan here or visit [insert your loyalty program link from the meed Portal].”
Adding the QR code to the receipt ensures that even customers who don’t engage in-store have a reminder they can act on later.
4. Gamify the Experience with Stamp Cards
Stamp cards are a great way to show customers the value of joining. For example, customers could see something like: “Buy seven coffees, get the 8th free!” The moment they scan to join, they start accumulating stamps—and customers love tracking progress towards rewards.
Create posters or flyers with cheerful messaging: “Your free drink is only a few stamps away—scan here to start earning!” This works incredibly well for businesses with frequent transactions, like cafes or gyms.
5. Create Buzz with Referral Rewards
Turn your existing customers into your best marketers by incentivising referrals:
Design a campaign offering rewards to both the referrer and the new member. For example: “Share your membership QR code, and when your friends join, you get 10% off your next purchase!”
This adds a social layer, encouraging current members to advocate for your program and generate new sign-ups.
6. Maximize Visibility with QR Code Stickers
Don’t limit your QR codes to posters and signs—apply them to products, packaging, and storefronts!
Print your QR code on coffee cups, to-go bags, or product tags. Add a line like, “Scan me to start earning rewards!”
Put a sticker with your QR code on your shop window or door saying, “We reward loyalty—scan to join!” Even passersby could be intrigued enough to scan and join on the spot.
7. Leverage Social Media with Lifestyle Posts
Your program’s clickable link is perfect for driving sign-ups online. Instead of simply promoting it, integrate it into engaging content:
Post photos of your products or happy customers with captions like, “Join our rewards program today for perks like [reward name]! Click here to sign up: [insert link].”
Use Instagram Stories with swipe-up links to promote limited-time welcome offers, driving urgency.
8. Run In-Store Demos Through Staff Advocacy
Your employees make great brand ambassadors. Train them to promote your loyalty program during every interaction with customers:
At checkout, encourage staff to say: “Did you know you can start earning rewards today? Just scan the QR code here—your first voucher is ready as soon as you join!”
Offer incentives to employees for achieving sign-up milestones to keep them motivated.
9. Host Events with Exclusive Rewards
Hosting events or workshops? Incorporate your loyalty program into the experience by offering exclusive rewards for those who join on-site.
Set up a standalone QR code station at the event. Add messaging like, “Scan here to unlock your event-only discount!”
Promote the clickable link in pre-event emails or social media campaigns to get sign-ups before they enter the door.
10. Collaborate with Local Businesses
Team up with neighbouring merchants or other businesses in your area. Offer cross-promotions that encourage customers to join loyalty programs across multiple participating locations.
For example, you could design a campaign where scanning your QR code unlocks a reward redeemable at other participating businesses—and vice versa. This taps into meed’s potential for network effects, as customers see the value in joining a community of programs.
Bonus!
Don’t forget to put your “We’re on meed” sticker in the window so consumers know you use meed and, therefore, the experience they will have joining your loyalty program.
Put your meed Loyalty Program To Work
With meed’s appless, frictionless loyalty solution, it’s easier than ever to create a program that customers want to join [6]. But creativity is key to maximising sign-ups. Whether you’re placing QR codes strategically around your store, driving engagement online, or collaborating with other businesses, the possibilities are endless.
Ultimately, loyalty is about relationships; a strong program gives your customers a reason to return. Start trying these strategies today, and watch your loyalty program grow!
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