PSG and loyalty software:
What the grant covers, and what it doesn't
PSG makes software cheaper. It doesn't make it simpler.
The Productivity Solutions Grant can reduce the cost of approved software by up to 50% for eligible Singapore SMEs. If you qualify, apply before committing, wait four to six weeks for approval, and a SGD 200/month loyalty platform becomes around SGD 100.
That's a real saving
Worth knowing
If the loyalty programme you're running requires staff to register every customer by phone number and issue every stamp manually, that process happens at your counter every single day.
At 8am on a Wednesday when you're on bar, it's a queue problem. When someone new is on shift, it's a training problem. When it gets skipped because it's busy, it's an invisible problem.
PSG covers the invoice
The counter is still yours to manage
The loyalty programmes that actually stick for independent cafés are the ones that run without staff involvement. The customer scans once, the card saves to Apple Wallet or Google Wallet, and every visit after that they stamp themselves. Nothing happens at the counter except someone getting their coffee.
meed works that way. It's free until your first 50 members, plus one slot to test it yourself before anyone else joins. No demo required. No approval window. No onsite setup.
For an owner-operator, the honest question was never about the subsidy. It was always about what happens when you're in the weeds.