In a world where loyalty solutions have become a commodity, and consumers need help with a chaotic array of membership cards, apps, and forgotten logins, meed aims to transform the industry. meed isn't just another loyalty program; it is a unified platform that brings all loyalty memberships into one convenient location. We designed our go-to-market (GTM) strategy to disrupt the saturated loyalty market by putting consumers first. Here’s a summary of how we plan to do it.
Layer One: Digital - Generating Awareness
Our first layer of attack is digital. Our content marketing approach will build awareness and foster engagement through targeted content journeys. By tagging independent retailers, we guide them to our always-free tier. This initial engagement is crucial as it forms the base of our internal funnel, nurturing leads to advance them to our paid tiers.
We will employ a dual approach:
Bottom-Up Content Targeting: Utilising social media to tag and engage retailers, driving traffic from consumer interest upwards.
Top-Down Engagement: We encourage visits to our digital footprint through our inbound content marketing efforts and physical encounters, including YouTube videos demonstrating our platform’s ease of use.
Layer Two: Touch - Creating Connections
The second GTM layer centres around real-world touchpoints. Events, pop-ups, and retail shows will showcase meed’s instant sign-up capability. By being present at these venues, we can demonstrate the seamless integration of meed into existing business operations.
We will organise platform-derived pop-up events as we scale in a particular location. These events will serve as a social proof mechanism, leveraging the power of network effects to attract more sign-ups. Visual demonstrations and real-time user experiences will cement our value proposition.
Layer Three: Street - Getting Personal
Our third layer is the most personal and powerful— taking it to the street. Our agents will go door-to-door in carefully selected medium-sized cities, introducing meed to businesses and consumers. By tapping into the local market:
One-Minute Sign-Ups: We aim to onboard users quickly through the fast, one-minute sign-up process. This rapid enrolment mechanism will expand our user base in tightly bounded local areas.
Incentivisation and Conversion: We will identify businesses that still rely on paper stamp cards and email lists and incentivise them to switch to meed. Our initial offer is compelling: an always-free tier providing one program, one location, one login, and one active campaign.
Consumer First Approach: Consumers overwhelmingly indicated that they are burdened with too many loyalty memberships (62%) and desire a unified platform (82%). meed addresses these frustrations, making it easy for consumers to keep all their loyalty memberships in one place while providing businesses with superior functionality.
The Strategic Focus: Controlled Geo-Locations
Our strategy targets controlled, tightly bounded geographic areas, starting with medium-sized cities. We can quickly achieve critical mass and initiate powerful network effects by focusing our efforts on these launch areas. Once consumers realise they can manage all their loyalty programs through one login, businesses will naturally gravitate towards meed to remain where their customers are.
The meed Effect: A Marketplace and Discovery Platform
The platform becomes a discovery tool as meed becomes synonymous with loyalty and convenience. The meed logo will become an emblem of trust and efficiency. Customers will be drawn to businesses displaying our logo, knowing they can instantly integrate new memberships into their meed wallets with a simple QR code scan. Consumers seek out meed-affiliated businesses even when travelling, enhancing their user experience across geographies.
Final Note On Our Go-To-Market Strategy
meed is not just a loyalty solution—it is the future of loyalty. By solving the consumer pain point of managing multiple memberships, we create a unified ecosystem that businesses will naturally follow. Our GTM strategy, meticulously designed and executed in layers, positions meed to turn the loyalty industry upside down, one geo-location at a time. We invite investors and industry players to join us in this journey, revolutionising loyalty by putting consumers at the heart of everything we do.
meed is the loyalty that people want.
About meed
meed is the single platform delivering the loyalty people want while providing enterprise-level performance for businesses. We redefine customer engagement, challenging traditional loyalty programs.
With meed, businesses can drive growth and strengthen customer connections effortlessly through app-free functionality, real-time engagement, and top-tier security. Our rapid deployment of cutting-edge tools ensures businesses stay ahead with future-proof technology. meed sets new standards in customer retention and loyalty, delivering exactly what consumers desire.
Commenti