How to promote your Checkin for Bars Program with meed

Your Checkin for Bars program on meed is live, your bar is ready – now let's get those customers checking in! Remember, the beauty of this system is its simplicity: the same QR code they scan to join is the one they scan on every visit to earn their "stamps" or rewards.

Your Promotional Toolkit: The Bar Essentials

You’re already equipped with these from your meed portal, but let’s recap with a bar-specific spin:

1. The QR Code: This is your golden ticket for the bar. Customers scan it with their phone camera to join, and then scan it every subsequent visit to log their Checkin and earn progress towards their next reward. It’s their way of saying, "I'm here, give me my well-earned kudos!"

2. The Clickable Link: The digital partner to your QR code. Perfect for your online promos, event pages, and social media, driving people to join the program from their phones before they even arrive.

3. The Downloadable Poster: A ready-made A4 poster with your branding and that vital QR code. Ideal for instant visibility in your bar.

To get all three of these, simply press "Loyalty Programs" on the left hand menu and all the options will be in the program selector panel in the main section of the screen.

Making Your QR Code the Star of the Bar

This QR code needs to be an unmissable feature of your establishment. Think of it as part of the furniture, but much more rewarding!

• On the Bar Top: Prime position! As they order a pint or their favourite cocktail, it’s right there. A little sign saying, "Scan here to join & Checkin! Every visit gets you closer to a treat."

• Entrance/Exit: "Welcome! Scan to start earning rewards." or "Leaving so soon? Don’t forget to scan & get your stamp for this visit!"

• On Tables & Beer Mats:

  • Table talkers are perfect. "Scan to Check In & Earn Rewards!"

  • Custom beer mats with the QR code – "Your coaster to loyalty! Scan every visit."

• Menus (Food & Drinks): "Love our grub/tipples? Scan this code every time you're in to earn rewards."

• Next to the Entertainment: Near the dartboard, pool table, jukebox, or where live music happens. "Playing darts? Scan to score loyalty points too!"

• Back of the Loo Doors: Still a classic. "Something to scan while you... contemplate your next round?"

• At the Till/Payment Point: A final reminder to scan for their visit as they settle up.

Crucially, the messaging is key: It's not just "scan to join," it's "scan every visit to earn."

Wielding Your Clickable Link for the Digital Crowd

Your online presence is just as crucial for initially getting people signed up.

• Social Media Blasts:

  • "Quiz night this Wednesday! Book your table and join our meed Checkin program before you come down! [Link]"

  • "Launching our new craft beer! Come try it and don't forget to check in on meed to earn rewards! [Link]"

  • Regular reminders: "Visiting us this weekend? Every Checkin on meed gets you closer to a treat! Join here: [Link]"

• Event Pages (Facebook Events, Eventbrite etc.): Include the link in the event description.

• Email Newsletters: If you send out updates about events, new menus, or special offers, always include a call-to-action to join (and then check in when they visit!).

• Your Website: A clear "Join our Loyalty Program" button that leads to a page explaining how checking in on each visit benefits them.

Guerrilla Marketing: Tactics for the Savvy Bar Owner

Let's stir things up with some creative, low-cost ideas perfect for a bar setting.

• Chalkboard Charm: Feature your QR code prominently on your specials chalkboard. "Today's Special: [Dish/Drink] + Scan QR to earn a stamp!"

• Themed Night Bonuses: "It's Tequila Tuesday! Scan your meed QR code tonight for an EXTRA stamp!"

• "Checkin Challenges": Run a short-term challenge. "Check in 3 times this week and get a [specific small reward, e.g., a free soft drink, a portion of chips, or a bonus stamp]!"

• Staff Recommendations with a QR Twist: When a staff member recommends a drink, they could present a small card with the QR code. "Great choice! Don't forget to scan this to get your stamp for today's visit."

• Local Partnerships: Team up with a local taxi firm. "Show your meed Checkin at [Your Bar] and get a discount on your ride home." (Requires a bit more coordination, but could be brilliant).

Your Bar Staff: The Ultimate Hosts & Promoters

Your team is on the frontline. They’re the ones chatting with customers day in, day out.

• Train Them Well:

  • "Welcome! Are you on our meed Checkin program? Just scan the QR code every time you visit to earn free stuff!"

  • As customers are enjoying themselves or ordering another round: "Just a reminder to scan the QR code if you haven't already, so you get your stamp for this visit!"

• Make it Easy for Them: Ensure QR codes are easily accessible for staff to point out.

• Incentivise Them: Reward staff who consistently encourage Checkins. A friendly competition can work wonders.

• First Checkin Perk: Offer a small, instant reward for the very first time someone checks in. "First Checkin today gets you a free soft drink or 10% off your first round!" This provides immediate gratification and shows the value.

It’s All About Rewarding the Visit with Checkin for Bars

The core message for your bar is simple: "We reward you for coming here." Every scan reinforces that. The more they visit and scan, the more they feel valued, and the more likely they are to choose your bar over the one down the road.

Promoting your meed Checkin Program for your bar is about making that QR code a natural part of the experience. Make it visible, make it easy, and make it clear that every visit counts.

Get your Checkin QR codes out, get your staff talking, and watch those loyal customers keep coming back to your bar for more.