Digital loyalty for
Independent businesses
in Singapore
Advocado is Singapore's most established loyalty CRM. It works. It has over 1,000 outlets using it. If you run a chain and have a team to manage it, it makes sense.
If you run one business yourself, read this first.
meed vs Advocado:
The core difference
meed is built around Apple Wallet and Google Wallet
A customer scans a QR code once. The card saves directly to their phone. Every visit after that, they stamp themselves - at the counter, at the door, wherever you set it up. No staff action required.
Advocado is built around a phone number.
A customer gives their number at the counter. A staff member registers them. Staff issue every stamp. The customer gets an SMS with a link to a web page where they can check their balance.
That difference is not cosmetic. It changes what happens in your business every single day.
What it costs
meed
Advocado
Starting price
Free tier
Trial
Customer app required
Staff action per stamp
Apple / Google Wallet
Receipt scan
Getting started
Free
Free until 50 members
One extra slot to test yourself
~5 minutes
SGD 200/month per outlet (billed yearly)
Demo required before you can start
Demo plus setup plus onsite deployment
NO
NO
NO
NO
NO
YES
YES
YES
NONE
PSG and Advocado
what the grant covers, and what it doesn't
You went looking for a loyalty programme. You found Advocado. Someone mentioned PSG.
And now you're doing maths on a grant instead of running your café.
Here's what PSG actually is:
up to 50% off an approved subscription for eligible Singapore SMEs. Apply before committing, wait four to six weeks for approval, and Advocado goes from SGD 200 a month to around SGD 100.
Here's the number nobody puts in the grant application
Every stamp Advocado issues requires a staff member to do it. Phone number at the counter. Tap to confirm. On a quiet afternoon it's fine. At 8am on a Wednesday when you're on bar, it's a queue problem and a training problem and a "what happens when the new person forgets" problem.
PSG covers the invoice. It does not cover that
meed works differently.
Customers scan once to join. The card goes into Apple Wallet or Google Wallet - no app, nothing to download. Every visit after that, they stamp themselves.Nothing happens at your counter except someone getting their coffee.
meed is free until your first 50 members, plus one extra slot so you can test the whole thing yourself before a single customer joins. There is no PSG for meed because meed doesn't need one.
If you're an independent café owner doing everything yourself, the honest question isn't which tool has the better subsidy. It's which one still works when you're in the weeds.
How customers experience each one
meed
-
Customers scan a QR code. The card saves to Apple Wallet or Google Wallet instantly - the same place their boarding pass and bank card live
-
Next visit they stamp themselves
-
No link to remember. No app to open. The card surfaces on their lock screen when they're near your business.
Advocado
-
Staff register them at the counter by phone number
-
They receive an SMS
-
They tap a link to check their balance on a web page
-
Staff stamp them each visit.
How it works for your staff
meed
Customers do it themselves. Your staff do nothing. The Checkin QR code or NFC point is set up once. After that it runs without anyone managing it.
Advocado
Every stamp requires a staff member to act. During a rush that means a slower queue, a training dependency, and a process that breaks when someone new is on shift.
Getting started
meed
Go to meedloyalty.com. Set up your programme. Live in around five minutes. Free until your first 50 members, plus one slot to test it yourself first. No demo. No approval window. No onsite anything.
Advocado
Request a demo. Wait for it to be scheduled. Go through setup, requirements, campaign configuration, and onsite deployment. If you're using PSG, apply before committing and wait four to six weeks for approval before you can begin.
The honest summary
Advocado is a serious CRM platform built for businesses with teams, budgets, and the operational capacity to run a managed loyalty programme. For the right business, PSG makes it more accessible.
meed is built for the owner who is also the barista, the manager, and the person who locks up. The programme runs itself. Customers carry the card. Stamps happen without you.
Free to start. Live today.
PSG source: enterprisesg.gov.sg. Advocado pricing verified May 2026: advocadoapp.com/pricing-sg. All claims on this page are sourced and verified.