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Using a Simple Check-in System to Manage Coworking Events and Track Attendance
Events are threads that hold a coworking space community together. From weekly member breakfasts and networking nights to expert workshops and keynote speakers, these gatherings are where connections are made and your space transforms from a collection of desks into a genuine ecosystem.

Phil Ingram
Sep 93 min read


The Art of the Upsell: How to Increase Your Takeaway's Average Order Value
The Friday night rush is on. The phone is ringing, online orders are coming in, and the queue is growing. In the organised chaos of running a takeaway, your focus is on getting great food out the door, fast. But what if you could make every single order just a little bit bigger?

Phil Ingram
Sep 83 min read


The Power of the Tag: A Simple Guide to Instagram Marketing for Nail Salons
Your nail salon is a hub of creativity. Every day, you and your team create tiny, wearable works of art. So, if there’s one platform that was practically invented for you to show off your skills, it’s Instagram. It’s your digital shop window, your portfolio, and your biggest source of new clients, all rolled into one.

Phil Ingram
Sep 83 min read


Making Your Traditional Pub a Hit with a Younger Crowd (and Keep Them Coming Back!)
There's an undeniable magic to a traditional pub or bar. The familiar comfort of the decor, the well-poured drinks, the buzz of conversation. It's a formula that has worked for generations. However, attracting a younger demographic (like Millennials and Gen Z) requires blending that classic charm with the modern conveniences they've come to expect.

Phil Ingram
Sep 73 min read


The Digital Upgrade to the Paper Stamp Card is Here
For decades, the humble paper stamp card has been the go-to loyalty tool for local businesses, ranging from corner coffee shops to local boutiques. It’s simple, tangible, and, let’s be honest, it requires absolutely zero technical know-how. But its charm is also its downfall. Cards get lost, forgotten at home, or turned into pulp in the washing machine. For businesses, they offer no data, no insight, and no way to connect with a customer once they’ve left the shop.

Phil Ingram
Sep 53 min read


The Difference Between a Discount and a Reward (And Which One Builds Real Loyalty)
You live and die by the number of covers you do each night in your restaurant. It’s a relentless cycle of attracting new diners while keeping your regulars coming back for more. In the heat of the battle, the easiest weapon to reach for is the discount. "20% Off Tuesdays!" "Free Appetiser with Any Main!" It’s a quick fix, a shot in the arm to boost a quiet evening.

Phil Ingram
Sep 53 min read


How to Introduce Your New Loyalty Program to Customers (and Keep Them Coming Back!)
So, you've made the brilliant decision to launch a loyalty program. Fantastic! You're about to turn those happy first-time clients into regulars who wouldn't dream of going anywhere else, whether you're grooming pampered pups or detailing dream cars.

Phil Ingram
Sep 43 min read


The Power of Live Vendor Sales Tracking at Events
The gates are closed, the last food truck has driven away, and the clean-up crew is moving in. The event was a roaring success... wasn't it? The anecdotal feedback is excellent, people seemed happy, but when your sponsors ask which stalls were the most popular or where the footfall was heaviest, you’re left relying on a vague feeling. "The burger van seemed pretty busy" isn't precisely the data they're looking for.

Phil Ingram
Sep 33 min read


Running a Fitness Challenge That Keeps Members Motivated
A brand-new fitness challenge is announced, the sign-up sheet is buzzing, and the gym has that electric New Year’s resolution energy. For the first week, it’s all go. By week three, however, that initial enthusiasm has dwindled, and only a handful of the ultra-committed are still tracking their progress.

Phil Ingram
Sep 33 min read


The Future of Loyalty: How Tech is Transforming Independent Cafes
Discover how cloud technology, AI, and mobile wallets are levelling the playing field for independent cafes. Learn how to boost customer retention and compete with the big chains.

Phil Ingram
Sep 25 min read


Coworking: Partnering with Neighbourhood Businesses for Member Perks
Running a coworking space is about so much more than desks and Wi-Fi. You’re in the business of community, culture, and experience. Your members don’t just want a place to work; they want a place to belong.

Phil Ingram
Sep 23 min read


Creating a Takeaway VIP Club That Actually Makes You Money with meed
The takeaway business can feel like a revolving door. Customers pop in, drawn by convenience or a noisy stomach, grab their food, and vanish. You might see them again next week, or you might not. They'll probably go wherever is closest when hunger strikes next.

Phil Ingram
Sep 23 min read


Training Your Salon Team to Confidently Boost Sales and Client Spend
As a salon owner, you wear two hats. You're a leader, fostering a team of talented artists. You're also a business owner, with one eye permanently fixed on the bottom line. The challenge? Your stylists are passionate about hair and beauty, rather than focusing on sales targets. The very word "upsell" can make an artist cringe.

Phil Ingram
Sep 13 min read


The KPIs You Should Actually Track for Bar Revenue Growth and Lasting Customer Loyalty
You run a bar, a pub, or a local. You’re rushed off your feet from the moment you open until you’re kicking the last straggler out at closing time. At the end of a long night, it's tempting to look at the cash in the till, breathe a sigh of relief (or despair), and call it a day.

Phil Ingram
Sep 14 min read


How to Train Your Restaurant's Staff to Upsell Without Being Pushy
The word "upselling" can leave a bad taste. It often brings to mind a robotic, scripted attempt to hawk extras you neither want nor need. In the world of hospitality, where the guest experience is everything, that's the last impression you want to leave.

Phil Ingram
Aug 283 min read


The Perfect Fit: Why Tailors and Alteration Shops Need a Loyalty Card
There are certain relationships in life built on trust, precision, and a deep understanding of one's needs. The bond between a person and their tailor is one of them. You are the artisans of elegance, the masters of measurement, ensuring your clients always look their absolute best. It’s a partnership. And like any valued partnership, it deserves to be recognised.

Phil Ingram
Aug 283 min read


From Tombola to Tap-to-Pay: Supercharging Your Next School Fete
Remember the good old school fete? The clatter of the tombola drum, the frantic search for loose change for the bake sale, and the giant jar of sweets just waiting to be won. While these events are steeped in wonderful nostalgia, the way we pay for things has dramatically changed. In a world where a tap of a card or phone is second nature, relying solely on cash can leave your fundraising efforts falling short.

Phil Ingram
Aug 274 min read


A Guide to Filling Your Off-Peak Fitness Classes
Every fitness studio owner recognises the feeling. The buzz of a full 6 PM class, music pounding, energy filling the room. It’s why you entered this profession. And then there's the 2 PM slot on a Tuesday. The silence is deafening, and the empty mats or bikes starkly remind you of lost potential.

Phil Ingram
Aug 273 min read


Monetising Your Coffee Shop's Customer Data (the meed way!)
Let’s be blunt. The phrase “monetising customer data” probably brings to mind images of shady tech giants selling your personal details to the highest bidder. For a coffee shop owner, it sounds complicated, legally terrifying, and frankly, a bit grubby. The good news? That’s not what we’re talking about.

Phil Ingram
Aug 263 min read


Hosting Coworking Member Events That Foster Connection and Collaboration
Let's be honest, anyone can order a few pizzas, stock a fridge with beers, and call it a "networking event." But the objective measure of a thriving coworking community isn’t the quality of its freebies; it’s the quality of the relationships built within its walls. A flourishing space is one where members don't just share a Wi-Fi password, but share ideas, skills, and opportunities.

Phil Ingram
Aug 263 min read
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