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Writer's picturePhil Ingram

Out with the Old, In with the meed: A Smarter, Digital Upgrade to Loyalty Cards




Can anyone recall carrying about one too many stamp cards, misplacing a nearly full one, or needing to purchase one more coffee for a freebie? Or worse yet, wanting to bring a cup of delicious latte home but forgetting the stamp card on your kitchen counter?


Welcome to the new era of loyalty rewards, where the trusty but tedious stamp cards are just so yesterday. Allow us to introduce you to meed, an impressive platform that elevates traditional customer loyalty to a higher, more sophisticated breed of technology.


Loyalty Cards: A Stamped History

Ever since the dawn of the retail industry, there's been something intensely gratifying about collecting reward stamps. Surprisingly, these little cards hold immense power, driving customer retention and creating a cycle of repeated purchases. However, they're not without their drawbacks.


Customers often lose or forget their loyalty cards at home, thereby tampering with the consistency of rewards collection. Additionally, with an increasing global focus on sustainability, the environmental impact of producing millions of stamp cards is unnerving. Damage and wear can also lead to illegible stamps, causing conflicts and discontent.


meed: A Revolutionary Evolution

Enters meed – a subscription-based loyalty service designed for every modern retail business, regardless of size. The meed platform allows companies to keep hold of that endearing, rewarding feeling of stamp cards minus all its setbacks, all while engaging in what we call "push mobile loyalty."


So, how does meed work? Subscribing businesses can quickly set up a loyalty programme through our business portal in minutes. This generates a unique QR code for the business, ready to be scanned by customers via their smartphones. No hassling with tangled loyalty cards or demands to download yet another app; all that's needed is a quick scan.


This digital approach not only alleviates the inconvenience of physical cards but also bridges the gap between businesses and their customers - direct, efficient, and eco-friendly.


The Auto Voucher: Rewarding Loyalty Amplified

Nestled within meed's features list is the revolutionary Auto Voucher. Each scan fills up an XP bar on the voucher; once the progress bar is full, voila! You've got a redeemable reward.


The beauty of this feature is its flexibility. From a complimentary coffee to a discount amount, the reward can be anything the business decides. As the XP bar fills up, anticipation keeps customers returning. Once a voucher is redeemed, it's automatically replaced with a new one on the customer's phone, ensuring an everlasting cycle of gratification and loyalty.


The Power of the Push: Going Beyond Digital Stamp Cards

You might assert, "There are other digital loyalty schemes around." True, but meed isn't just your ordinary digital stamp card, as it allows businesses to "push secondary offers. "


With your earned voucher for a free coffee, imagine simultaneously receiving a discount on a new array of pastries courtesy of in-app push notifications. meed takes customer engagement to its zenith, leaving traditional 'pull-only' digital rewards cards far behind.


Unlike other digital stamp cards, which solely rely on the customer stepping into your shop to interact, meed involves a more proactive approach. The ability to push secondary offers adds a fresh spin to the customer experience and creates opportunities for upselling and promoting new items.


In conclusion, it's high time businesses bid goodbye to the outdated stamp cards era and let the power of meed take over. After all, who wouldn't like a newer, better, and more gratifying reward mechanism right at their fingertips? With meed, let us turn loyalty programmes from a game of forgotten cards to gratifying mobile experiences.

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